A Powerful Tool That Sparks Creativity SEO copywriting is invariably on my daily to-do list. I’m either writing for our blog (229 posts published and counting) or I’m whipping something up for a client. Sometimes I get stuck – not quite writer’s block – but I get to the point where I’m struggling to write …
Unusual Google Products Sightings
You expect Google Products to be available most anywhere, especially online. But they are starting to infiltrate our offline world. As I was returning home from a weekend getaway I saw something very unusual… a Google self-driving car. I had heard of it but had never actually seen one in the wild. You can’t miss …
WordPress Dashboard Refresh Preview
The WordPress Dashboard is getting a face lift. WP is celebrating their 10th anniversary, and over the years they’ve regularly made adjustments and added new features. But with users accessing their WordPress websites on all types of mobile devices, it was time for a major redesign. And true to their collaborative spirit, WP developers are asking …
Google Authorship & Social Search
The What, Why & How Google Authorship was launched a few months back. It’s a way that a search engine can distinguish (and reward) individuals who contribute online content. Have you noticed pictures of people when doing a search? Those intrepid folks have linked authorship to their Google Plus profile. About a year ago my …
Website Testing: Ideas Worth Trying
Little Tweaks Can Mean Big Results Website testing doesn’t have to be complicated. Google Experiments (also known as digital analytics experiments) provides an easy framework to test various website elements in the quest of improving performance and increasing online conversions. Here are 5 website testing ideas: Click for a free 30-minute consultation » 5 Website …
How To Blog & Tips on First Impressions
Blogging Practices That Impress & Get Attention Content marketing is such a buzz word nowadays. But what if you don’t know how to blog? If this online writing practice isn’t second nature, don’t worry. You aren’t alone. Even so, it’s a skill we highly recommend developing. Why? Because fresh content is the fuel that feeds …
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …
Blog Traffic: Attraction Factor – Part 1
The Reality of Getting Visitors to Your Site “Build it and they will come” may work for baseball stadiums. For driving blog traffic… not so much. Unless you already have a huge following on another platform, be prepared to build your visitor traffic over time. How much time depends upon a number of factors. Follow …
Blog Writing to Encourage Comments
7 Ways to Get Engagement Consistent blog writing is one way to build SEO juice. Getting comments on your blog tell search engines that you’re creating relevant content. Hopefully your website is building visitor traffic. Even so, you may not be getting the engagement you want or need. According to Neilson Norman Group, a user …
SEO Writing Introduction
SEO writing is different than marketing copy writing. When we on-board new clients they seem to be surprised at what’s involved in writing effectively on the Web. It’s not uncommon for us to see that they’ve simply lifted marketing brochure copy and plunked it on their website. Even if it has been professionally written, printed …