To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
How to Write Marketing Personas
For Engaging Content That Converts We’ve found that using content marketing personas — fictional characters that represent your idea client with regard to demographics, attitudes and behavior — help create content that resonates and converts. According to a HubSpot study, using marketing personas in email campaigns improved click-through rates by 16 percent. Coming up with specific …
Content Template Tips
Efficiency Without Duplication According to Social Media B2B, companies in a business-to-business framework are generating 67 percent more leads when they blog. In the business-to-customer realm, custom content creates trust. The Custom Content Council found that 61 percent of consumers are more likely to buy if they see unique content on your pages. All that …
Happy New Year’s Wishes
As the year comes to a close, we want to say thank you. Thank you to all who contributed to our online presence by reading our blog and contributing to our online marketing discussions. We have much to be thankful for in 2013, and here are just a few of this year’s highlights. 300+: represents …
No Holiday For Indexing Bots
If you’re a human reading this post, you’re probably wondering why we published a new blog article on one of the biggest national holidays of the year. Well, it’s because search engine bots don’t take holidays or vacations. Google, Bing, and Yahoo crawlers troll the Internet for new content to index. Here are 3 reasons …
Mobile Shopping Holiday Stats
Mobile shopping trends are definitely on the upswing. Three weeks ago Holiday shopping officially started. PayPal and IBM already released 2013 data for Black Friday and Cyber Monday. We’ll look at these trends and explore why local businesses should take notice.
WordPress Twenty Fourteen Available
Last week WordPress Twenty Fourteen was released. For those of us in the WP community, the event was noteworthy for several reasons. If you’re new to WordPress… welcome to a wonderful world. In this post I’ll explain why the double release of a new theme and version 3.8 is a reason to celebrate. Parker: Version 3.8 …
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …
Website Survey Tips
All About Asking The Right Questions While we’re huge fans of digging into Google Analytics and Webmaster Tools for visitor behavior, sometimes the best way to get answers about your website is through a survey. A website survey can provide insight on content that visitors read and value. In this post I’ll share our best …
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …