Maximizing Your LinkedIn Profile Continuing our LinkedIn profile series — namely best practices in a strategically focused LI presence — here are tips 4 through 7 out of 15. Last time I expanded on 1) completeness, 2) a concise summary and 3) tired buzzwords to avoid. Without further ado, let’s get back to our list. 4. …
LinkedIn Profile Best Practices – Part 1
15 Tips To Maximize Your LinkedIn Presence Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn …
LinkedIn for Business Statistics
10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Let’s look a few important statistics …
New Webmaster Tools Warning
Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
Little Known Google Tools for Business
The good news: there are so many free Google tools available for businesses. The bad news: there are so many Google tools available for businesses. We’ve created a list of must-have Google tools to help you manage your business’ online presence.
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
Online Client Testimonial Basics
A client testimonial is incredibly powerful, especially if it tells a compelling story. Telling that story online, however, can be problematic. Why? Because the rules of online marketing can make it cumbersome to share the same story across multiple platforms. I’ll share some client testimonial basics so you can get the most of your success …
Infographic: Content Marketing Visuals
Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …
Google Reader Alternative: Feedly
Google Reader was launched in 2005 as a way for people to discover and connect with their favorite websites. It developed a loyal following, but over the years usage began to decline. Earlier this year they announced the plug will be pulled on July 1. If you haven’t found an alternative yet (it’s only 25 …
Outsourcing Marketing Services Tip#1
Outsourcing marketing services is an excellent way to increase your department’s productivity or add expertise in a particular area without adding headcount. Most likely you’ll be managing a contractor that is not physically at your office. This tip is all about managing your marketing services contractor to get the information you need without adding a …