Mobile to Eclipse PCs in Q4 2013 Mobile Search and device usage has been a hot topic lately. Mainly it’s for two reasons: the spike in mobile device sales and changes to consumer search behavior. In this post I’ll put mobile search into perspective for businesses and the impact to SEO. Mobile Device Sales According to …
Google Authorship: Your Impressions
Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …
Google Algorithm Change: Hummingbird
Brace yourself. There’s a new Google algorithm change. It’s the first major overhaul in 3 years. Just when you thought you knew all about Panda (targets spammy content) and Penguin (targets spammy links) … now we have a new animal in the mix. Google rolled out “Hummingbird” about a month ago. In this post I’ll …
AdWords Ad Writing Tips
That Gets Your Business Clicks A well-written AdWords ad can get you clicks. And lots of them if you know what you’re doing. If you need to turn on the lead generation spigot immediately, then Pay-Per-Click is the way to go. Like it or not, SEO is a longer-term strategy. Strategically placed AdWords ads can …
Risky SEO Services To Avoid
All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …
SEO Copywriting Outsourcing Tips
Outsourcing SEO copywriting is a big decision. You’re delegating an integral piece of your online marketing. It reflects your business brand and messaging. You know that content is SEO fuel. Therefore, to build rankings you need to publish fresh webpages or blog posts. If you’re finding that internal resources can’t keep up a regular SEO copywriting schedule, …
Online Marketing Automation
Tools When You’re Out of the Office Online marketing automation can really help in managing repetitive tasks. Most likely you’ve just returned from a long Labor Day weekend. Did your online marketing labor while you were out of the office? Here are a few tricks to automate your online marketing so you can take the …
Mobile WordPress Website Trend
Is your WordPress website mobile friendly? According to a 2013 comScore report, nearly 40% of Internet traffic is now done via a mobile device. In this post I’ll dig into the mobile trend, where to the find mobile-related data about your website traffic, and suggestions about making your site mobile responsive. Mobile Trend Upswing ComScore …
On Page SEO Strategies – Part 2
Ways to Amplify Your Reach We’re continuing our discussion about On Page SEO. In Part 1 we dug into the first two strategies: consistent publishing of quality content and what elements to optimize. Our last three strategies focus on amplifying the reach of your content. 3. Website Structure Think of your website as an antennae. The …
5 On Page SEO Strategies
That Organically Increase Web Traffic On page SEO is another term for “organic SEO,” the art and science of attracting website traffic. Some think it’s the holy grail of online marketing. It’s a simple calculation really: increase qualified visitors to a web page and then convert them into customers. Basically there are two ways to …