3 Things For Your Checklist As more businesses join the online marketing fray, competition for audience’s attention and time gets more difficult, making content optimization strategies increasingly important. Though some of your content marketing strategy needs to be a unique combination of your voice, marketing research, and brand, there are some White Hat SEO best …
Blog Style Guide Tips
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
Branded Content Tips
3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Google Fiber Expansion News
Have you heard about Google Fiber? It’s been making headline news lately. Cities across the U.S. are eagerly awaiting invitations to this new service. I’ll explain what it is and when we can expect to see it here in the Bay Area. What is Google Fiber? Imagine a super-fast Internet connection in your home. Rather …
Manual Penalty Fairness Issue
Who Should Pay the Price? A business’ worst SEO nightmare is getting slapped by a manual penalty. Several months ago we landed a new client because their old agency used Grey Hat techniques. The client didn’t understand that their agency was cheating (going against Google’s quality guidelines). It begs the question about fairness. What Is …
Landing Page Tips
Having your website’s landing pages convert is critical. If they don’t, you’re wasting hard dollars on AdWords and missing real opportunities in organic search. In this post, I’ll explain the elements of a landing page and tips to improve performance. Landing Page Definition A landing page is simply the first page a visitor sees on your …
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …
Online Marketing Trends for 2014
A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …
3 Blog Writing Tips
That Connect You With the Reader Your content marketing may be brilliant. Your website design may be flawless. If you aren’t connecting with readers, though, every effort is wasted. From product marketing to personal online journals, the best marketing blogs engage the reader with storytelling, creative structure, and the option for communication. Here are three …