Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Google Fiber Expansion News
Have you heard about Google Fiber? It’s been making headline news lately. Cities across the U.S. are eagerly awaiting invitations to this new service. I’ll explain what it is and when we can expect to see it here in the Bay Area. What is Google Fiber? Imagine a super-fast Internet connection in your home. Rather …
Manual Penalty Fairness Issue
Who Should Pay the Price? A business’ worst SEO nightmare is getting slapped by a manual penalty. Several months ago we landed a new client because their old agency used Grey Hat techniques. The client didn’t understand that their agency was cheating (going against Google’s quality guidelines). It begs the question about fairness. What Is …
Landing Page Tips
Having your website’s landing pages convert is critical. If they don’t, you’re wasting hard dollars on AdWords and missing real opportunities in organic search. In this post, I’ll explain the elements of a landing page and tips to improve performance. Landing Page Definition A landing page is simply the first page a visitor sees on your …
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …
Online Marketing Trends for 2014
A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …
Tips to Using Blog Writing Services
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
How to Write Marketing Personas
For Engaging Content That Converts We’ve found that using content marketing personas — fictional characters that represent your idea client with regard to demographics, attitudes and behavior — help create content that resonates and converts. According to a HubSpot study, using marketing personas in email campaigns improved click-through rates by 16 percent. Coming up with specific …
WordPress Twenty Fourteen Available
Last week WordPress Twenty Fourteen was released. For those of us in the WP community, the event was noteworthy for several reasons. If you’re new to WordPress… welcome to a wonderful world. In this post I’ll explain why the double release of a new theme and version 3.8 is a reason to celebrate. Parker: Version 3.8 …
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …