Creativity on Demand If you’re responsible for writing web content, you’ve no doubt stared at a blank page… stuck with writer’s block. In this post I’ll share a few words of wisdom that I’ve learned over the years. These tips were shaped by consistently writing for a thrice-weekly blog as well as for on-demand client content. Advice for Writing Web …
Mobile Shopping Survey Results
Why Consumers Use Smartphones We’ve probably seen the headlines about mobile-friendly websites. Mobile search is on the uptrend, with greater emphasis on how consumers access brands while on the go. Some companies gear mobile shopping apps to youthful audience segments, but you could be leaving out a big part of your audience. Let’s look at a …
Facebook Algorithm Changes
Good or Bad For Business? Businesses that drive awareness and website traffic through social media may be concerned by new Facebook algorithm changes that target so-called Like-Bait posts. In fact, the updates may make it easier for relevant businesses with strong social media campaigns to connect with audience members. What is Like-Baiting? Like-baiting is the …
Hummingbird SEO Fundamentals
Tiny Bird Signals A Big Shift Last year there were many changes to Google’s Algorithm, with the most notable overhaul called Hummingbird.White Hat SEO tactics, as a result, have morphed. For us White Hatters, we celebrate how this itty-bitty bird rewards websites with relevant and quality content. Hummingbird SEO Lessons So, what are the Hummingbird SEO …
Hummingbird Content Tips
Writing for Search Intent Artificial intelligence is creeping into search. The SEO world changed last September with Google’s Hummingbird algorithm release. Gone are the days of keyword stuffing. Say hello to search intent. Hummingbird content now incorporates intent rather than simple keyword matches. In the post I’ll explain how a non-bear and tiny bird changed …
Online Content that Influences Buyers
3 Powerful Types of Digital Content Online content influences buying behavior. We also know that content is SEO currency; there’s a correlation between quality content and visibility in organic search. But not all online content is created equal. Nielsen recently published a report about what the most powerful types of digital content influences consumers’ buying …
Google SERP Redesign
Display Tweaks & Tests Google has been recently testing several SERP redesigns. Have you noticed? While the Search Engine Results Page has morphed over the years, this redesign could have a major impact on what shows up in an organic search how AdWords. In this post I’ll explain what the changes are and why it’s …
Negative Online Review Tips
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …
Blog Style Guide Tips
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
Branded Content Tips
3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.