We’ve all heard the saying, a picture is worth a thousand words. However, when writing for the Web, those thousand words — especially if they contain unique and interesting ideas — have great SEO value. Peppering images throughout your content makes it infinitely more friendly and enticing. In previous posts we’ve talked about free creative commons images and thought we’d follow-up with the pros and cons of using stock photos.
Finding Creative Commons Images
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.
#GivingTuesday Celebrates Generosity
A Different Start for the Holiday Season No doubt you’ve heard about Black Friday. #GivingTuesday, founded in 2012 by the United Nations Foundation and NY’s 92nd Street Y, is a global movement to celebrate generosity and to give. Let’s explore how this idea sprouted around the holiday shopping frenzy. Black Friday & Small Business Saturday Slides Into …
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Business Advice that’s Honest & Real
Today’s post is a little different from the kind of information we usually share about online marketing. Recently Massimo and I have been teaching a lot. Some of our students have been new entrepreneurs or professionals contemplating leaving corporate jobs to start their own consultancies. The following are pieces of advice and related resources. 1. …
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …
Silicon Valley SEO Workshop
Code Stars Summit We’re excited to announce that we’re offering a two-day SEO workshop at the upcoming Code Stars Summit. This event precedes the 9th annual Silicon Valley Code Camp. Interested in some hands-on SEO training? Consider signing up now to enjoy early-bird pricing. Silicon Valley SEO Workshop Day One Great SEO requires both technical skills …
Website Entry Page Considerations
Visibility & Visual Appeal Many clients think that their home page is the most important. From an White Hat SEO standpoint, that’s only partially true. In practicality, every webpage is a potential website entry page. Google serves up the best page (according to their super-secret algorithm) to answer a human searcher’s question. In the post, we’ll share tips …
Landing Page Conversion Techniques
Pretty & Powerful Congratulations! You’ve got visitors to your website. Your SEO is working! But what if they aren’t converting? This post will share our best ideas to improve landing page conversion. By the way, you can apply these techniques to organic as well as paid search. You Got The Click If your website is getting …