Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
12 Best Practices for Email Marketing (Part 3)
9. Before You Hit Send Ask a buddy or trusted business associate to review your email. It’s amazing what another set of eyes will pick up. In 6 seconds or less have them tell you what the call to action is and it’s value. If they can’t, go back and fine-tune your email. 10. Courteous …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …