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Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

New Features with WordPress 4.4

The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.

New Features with WordPress 4.4Read More

Category: Content// Author: Alyson Harrold

Is Gen C a Demographic or Cultural Shift?

Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …

Is Gen C a Demographic or Cultural Shift?Read More

Category: News & Events// Author: Alyson Harrold

Google Rooting for Small Business

Wednesday’s post on Google’ official blog was all about putting small businesses on the map. I’m sure there are many solopreneurs and SMBs grousing how Google rewards enterprise, especially those with deep pockets. So what’s a small business to do manage their online presence?

Google Rooting for Small BusinessRead More

Category: Sales// Author: Alyson Harrold

Amazon Webstore Alternatives on WordPress

The Amazon Webstore, a product that enables small to mid-sized e-tailers to build and operate their own eCommerce standalone website, will officially shut down July of next year. For those businesses who use this ecosystem for inventory and order management, their Amazon days are numbered. We’ll share our thoughts on the Amazon Webstore alternatives on WordPress.

Amazon Webstore Alternatives on WordPressRead More

Category: Sales// Author: Alyson Harrold

Mobile Ranking Announcement

We’ve talked about this topic on our blog: mobile and SEO. Since Google officially notified Webmasters on February 26, it’s worth repeating. This mobile ranking news has significant SEO ramifications for non-responsive websites.

Mobile Ranking AnnouncementRead More

Category: SEO// Author: Alyson Harrold

Small Business Marketing Statistics

37% Without a Website. That’s just one of the surprising small business statistics that came out of our Google Partners Connect event Wednesday. Read on to find out that the number of California businesses without a web presence is even higher!

Small Business Marketing StatisticsRead More

Category: News & Events// Author: Alyson Harrold

2015 Smartphone Statistics

We’re nearly halfway through the first quarter and news reports are coming out regarding the 2015 smartphone statistics and predictions. Let’s look at where we’ve been, what’s on the horizon for this year and its implications for marketing your brand on the small(er) screen.

2015 Smartphone StatisticsRead More

Category: News & Events// Author: Alyson Harrold

Made With Code Project

Did you know that only 20% of software developers are women? Or .4% of girls are majoring in Computer Science!? In an effort to turnaround these paltry statistics, Google launched the Made With Code project. Learn what it is and why it’s inspiring young women to shape tomorrow’s technology trends.

Made With Code ProjectRead More

Category: News & Events// Author: Alyson Harrold

Digital Marketing Predictions for 2015

It’s officially 2015. While many corporate offices are closed, some marketers may be putting the finishing touches on their annual budgets and marketing plans. So what are the digital marketing predictions for 2015? There are a few surprises, there are a few trends we’ve seen before.

Digital Marketing Predictions for 2015Read More

Category: News & Events// Author: Alyson Harrold

2014 SEO Changes: A Recap

An Exciting Ride As the year comes to a close I’m reflecting back to all of 2014’s SEO changes and what it may mean for the new year. Marketing on the Web is still relatively young — about twenty years old — and it’s evolving fast. What better way to predict 2015 than to ponder what we experienced this …

2014 SEO Changes: A RecapRead More

Category: SEO// Author: Alyson Harrold

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Founded by Massimo Paolini and Alyson Harrold in 2011

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