Moving a PPC Account Into a Positive ROI This AdWords Case Study summarizes the work we completed for a client headquartered in Northern California. They provide online training courses across the U.S. targeted to a young audience. Their competition routinely outbids them on keywords. Amidst intense pressure to further discount prices and guarantee results (passing the …
WordPress Redesign & Analytics Case Study
Redesigning Website To Improve Organic Search This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally, …
Guide to Outsourcing Content Creation
How To’s for Success You know the old adage about what’s important when you’re buying a house? Location, location location. Well, if you were to ask the same question about what’s important in marketing we would say: content, content, content. For many companies producing great content isn’t a problem as they may have a large …
Yoast at WPSFO’s Meet-Up
One Million Installs & Counting I’ve been using WordPress for nearly ten years, with the last six as an avid user of the Yoast SEO plugin. So it was very exciting when WPSFO announced Joost de Valk as the June MeetUp speaker. Joost has been a trailblazer, and his plugin now has over one million active installs. …
Mobile SERP Research: Surprising Results
What’s Different on the Small Screen Back in February (or there abouts) Google changed the way the SERP displays on computers; sidebar ads were removed from the right-hand side of the page. Their reasoning was in part to make the search engine result page on a desktop more closely mirror the experience on mobile, giving a …
Google Ranking Factors
The Missing Link? As you may have heard, back in 2015 Google announced RankBrain, important news related to SEO. RankBrain, put simply is the machine learning algorithm that makes their search engine tick. Google’s version of Skynet uses artificial intelligence to connect your search terms with content that it thinks best matches what your intentions …
2016 Digital Trends to Watch
Digital marketing (and SEO) moves at an alarming speed. There are new advances such as emerging technology, refinement of data collection, and organic search criteria… all affecting how users interact with their devices and find information. For website owners and entrepreneurs, many of 2016’s digital trends are all about catering to how your customers – or …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
Can-Spam Act Compliance Considerations
Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing …
Understanding Google’s Knowledge Graph
Enhanced Search Results Google is always striving to improve their user experience. They want repeat customers, as more searchers mean more online advertising revenue. One of the ways the Search Engine Results Page (SERP) is enhanced is with The Knowledge Graph — the area to right of search results. When consumers enter a search phrase into Google, the …