Let’s Get Interactive Facebook has over 1 billion users, so while it might not be the cool new kid on the social media block, there’s still lots that a brand can get from using the platform. Take a look at these five tips on how to get more Facebook engagement from the content you’re posting. …
Build an Online Personal Brand
Having your own online profile is important for yourself but the business benefits are often sidelined when compared to your personal development.
7 Key Phases of Website Development
What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when working with a designer or developer.
How To Write Great Automated Email
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Visual Composer Themes & SEO
Wrapped in Short Code WordPress developers are divided in their opinions about using a visual composer theme. It looks like we struck a nerve with our Divi post. Therefore, it warrants a follow-up, examining some clarifications about nomenclature, a client’s ability to maintain their content, portability across themes, using theme frameworks, and its impact on …
Mobile Device Habits Examined
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
Grey Hat Tactics To Avoid
How “Not” To Lots of online content is based around teaching someone “How To” do something. This post is essentially a ‘How Not To’ do something. We’re talking about Grey Hat SEO. Grey Hat is the name given to SEO practices that are deemed to be bending SEO rules or, at worst, dishonest. An SEOs …
Are Divi Themes Bad for SEO?
We’re seeing a surge in new installations of WordPress websites using divi themes, a framework that “simplifies” the development process. Many clients aren’t aware of the lasting implications for their business. Love it or hate, let’s look at what divis do, the benefits, the drawbacks, and what it means for SEO. Then you can decide.
SEO & SEM Case Study
Coordinating Paid Search & Organic Visibility Before working with us, this professional services client experienced sporadic returns from their paid search efforts and significant fluctuations in their visibility in organic search. After completing an audit, it was clear they engaged several Grey Hat agencies that didn’t follow Google best practices. As a result, their site …
How to Do Marketing Reporting
Filling In Your Report Card Marketing, like any job, is a results-based business. If you’re a marketer, you often have a fairly good idea of how your digital marketing campaigns are going. From the work you’re putting in and the results you see, you probably know whether you’re on track. However, that may not always …