Links have long been the bread and butter of SEO, with content taking a back seat in SEO ranking importance. But as Google have increased the importance and sophistication of AI in their algorithm content’s significance has been steadily growing.
4 Corners of Cornerstone Content
Almost 50% of the time I spend ‘writing’ is actually time spent thinking about what to write. With the ongoing demand to write more and more, coming up with fresh ideas is harder than actually researching and writing them. So how can you save time thinking up new ideas and avoid staring a blank page for 20 minutes every time you want to write quality cornerstone content? Here are four things I always think about when trying to write something that help me focus on a topic.
How to Create Social Engagement
Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent engagement from your readers or followers.
Basics of SEO
Many of our clients initially use industry jargon as keywords in their content. While that may be appropriate for a technical or business-to-business (B2B) audience, it’s likely not immediately meaningful to potential buyers.
Search Console and Content – How to Get More Content Ideas
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
Search Console and Content – How to Get More Content IdeasRead More
Heat Maps for Website Insights
In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Content Marketing Resources
Sources to Learn Tips & Trends Digital marketing is ever-changing. That’s what makes it fun and a bit frustrating. Since generating content is such an integral part of SEO, I thought I’d pull together some a best-of list for content marketing resources that we use to help us keep our content fresh. What Content Marketing Really …
Yelp Profile Tips
5 Things To Manage Your Reputation Regardless if you love it or hate it, a business’ Yelp profile is an integral piece of managing an online reputation. Yelp wields a lot of power (some say too much) that can make or break a business, especially if you offer retail/B2C services. In this post you learn tips on how to make …
Content to Keyword Map – A Path To Better SEO
If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.
Get Ready for Google’s Mobile-First Index
Google’s recent decision to shift from desktop-only indexing to determine organic SERP placement to a split index that evaluates both the desktop and the mobile version of websites is the end of an era — a big opportunity for organizations who are on top of their SEO. Not only that, but Google will actually prioritize mobile search over desktop, meaning pages that were built several years ago when mobile browsing was in its early stages may be incorrectly indexed for the future. Mobile responsive themes are considered to be a minimum requirement for the future. However, there are plenty of nuances you need to keep in mind or you’ll risk losing valuable search results placements on Google.