Google My Business is an important part of your online presence. Having a fully optimized profile can be a great way of helping customers find out the information they need for your business. To further enhance this Google have now given users the opportunity to send direct messages to business owners through the Google My Business platform. So, if someone isn’t sure what time you close on Sunday, they can send you a direct message to ask.
Online Sales: When Live Chat is Done Well
Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly …
Online Sales: The Paradox of Too Many Choices
Killing Sales Thru Choice Paralysis We’ve all been tempted by wanting to show a new prospect everything about our business in order to woo them. We want to show them our value propositions, experience, breadth of knowledge, all the cool stuff we do, and the problems we solve. But the problem is… it’s too much …
10 Tips to Create Great Customer Testimonials
Business owners and marketers instinctively know that before a prospect turns into a client, they want to hear success stories. When you demonstrate — rather than declare — your business’ value, your prospects are more likely to engage your services. To best distinguish your business and set it apart from your competition, follow these tips to create persuasive and compelling customer testimonials.
Instagram Optimization 101
If you want to create an Instagram account for your business you need to read our tips on Instagram optimization. Find out how to become a meme lord now.
What Does Net Neutrality Mean for SMBs
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
Spam Outreach & Cold Emails
Cold calling and direct mail were some of the earliest marketing techniques developed and they’re still alive today under the banner of ‘cold emails’ or spam emails. Most businesses will receive some form of spam email and it’s normally pretty easy to work out what’s legitimate and what isn’t. However, in the last few months we’ve seen some more sophisticated spam emails come through that we thought we could share.
No Soliciting – Yelp Says You Shouldn’t Ask For Reviews
Review websites are important to all types of business. Having a good score on Yelp or Google My Business is a major contributing factor behind if you get a click on your site or not. As part of that asking for reviews has been something that we have recommended in the past when trying to improve your online presence. However, according to recent communication from Yelp, this is now seen as soliciting and if you’re caught asking for reviews your account could be penalized.
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What to Put on Your 404 Page
Page Not Found An often forgotten part of website design is your 404 page. A well-run business always has a plan b. Just like having a contingency plan for if your office has a power cut, you should have a plan for if a user visits part of your website that doesn’t exist anymore. Customizing …
Holiday Checklist – How To Stay OOO For The Holidays
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?
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