One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
New Year’s Resolution: Guide to Website Goals
2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
WordPress: More Than a Blog Platform – Part 4
The final installment of our four-part series… or our love letter… about WordPress and why it’s an excellent Content Management System choice for most businesses. Don’t miss out on installment #1, #2, and 3 for other must-know goodies about this CMS. 8. Security Keeping your site safe from ne’er-do-wells can be a full-time job. Out of the box …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Designing for Website Usability
Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
12 Best Practices for Email Marketing (Part 3)
9. Before You Hit Send Ask a buddy or trusted business associate to review your email. It’s amazing what another set of eyes will pick up. In 6 seconds or less have them tell you what the call to action is and it’s value. If they can’t, go back and fine-tune your email. 10. Courteous …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …