The Spectrum Group Online is a Silicon Valley-based digital marketing agency built on these core values: transparency, integrity, and quality. Our B2B and B2C clients rely on us to be their digital marketing partner, using a data-first methodology. We first set the stage with a solid function of web analytics, making sure that all digital marketing channels — SEO, SEM, social, email, etc — are accurately tracked so insights can be gleaned from actionable and dynamic data dashboards. Our marketing philosophy focuses on our clients’ integration points — the place where prospects become buyers, where strategy meets revenue, and where your brand is both recognized and rewarded.
Our Core Team
Alyson Harrold
Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates, city magazine, international ad agency) and positions like a C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.
Massimo Paolini
Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.
Jay Martin
Jay is a Project Manager who holds a Marketing degree from the International Academy of Management & Economics in the Philippines. With nearly two decades of experience in team management, customer support, and procedure standardization, Jay keeps the Spectrum team on track. When not “herding cats,” Jay is an avid basketball fan and enjoys spending time with his family.
Veronica Carrera
Veronica Carrera is an experienced Digital Marketing Manager with a passion for copywriting, content marketing, digital advertising, and social media management. Since earning a Marketing degree from the ITESO University in Mexico, Veronica has held various B2B and B2C marketing roles for over two decades. She is also a certified digital marketing professional from the Digital Marketing Institute.
Veronica lives in Mexico and is experienced in adapting messaging and communications to fit the cultural nuances of Mexico, the LATAM region, and Spanish-speaking communities. She also devotes her time to various non-profit projects and loves home décor and creative writing.
Yuan Feng
Yuan is dedicated to making the world a better place, one marketing campaign at a time. He’s a recent MBA graduate with specialties in social media, event management, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.
Maine Demot
Maine is a Content Marketer with a background in Content Writing and SEO. She’s adept at figuring out the ever-changing nature of search algorithms, digital marketing trends and tools. Maine’s thirst for learning and practical application serves her clients well, helping them expand their online foot and drive qualified traffic. When she’s not working, Maine dives right into music. From singing to song writing, playing the guitar, drums, and keyboard, she believes “there’s no life without melody.”
Aya Monares
As a Marketing Coordinator, Aya loves helping brands and businesses make a strong online presence. Being a millennial, she dabbles in all things digital. She is also an advocate for financial literacy. On the days when she is not working with businesses, she works as a personal financial advisor.
Lejohn Domingo
Lejohn “LJ” Domingo is a seasoned web developer. LJ has flexed his considerable web development and coding knowledge as a Senior Web Developer, Manager and Designer. When he’s not working on websites, he enjoys many outdoor activities such as hiking, motorcycling, biking, swimming, and playing with his dogs in his spare time. When he can’t be outside, LJ enjoys watching movies and TV series.
Erika Montgomery
Before starting her own business, Erika was a news reporter and DJ for almost 20 years. Following her on-air career, she was a Press Secretary for the California State Legislature, and worked at a high profile PR agency managing notable clients including NBC and Knight Ridder. She brings extensive media and public relations know-how to create campaigns designed to boost brand awareness.