The Spectrum Group integrates expertise across graphic design, brand management, and website monetization. We believe a strong online presence is more than a collection of individual or à la carte components. Rather, our approach focuses on the integration points — the place where prospects become buyers, where strategy meets revenue, and where brand is both recognized and rewarded.
Massimo Paolini
Massimo uses up-to-date tools to create and implement solid strategies that produce consistent and relevant results. Adept at Web Analytics configuration and data interpretation, Search Engine Optimization and Search Engine Marketing, he makes sense of data needed to drive website revenue performance.
Alyson Harrold
Alyson leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.
Jerry Bates
Jerry has worked in both traditional publishing and online publishing/ecommerce, with notable clients such as Taunton Press, Reader’s Digest, Harper Collins, and Apple Inc. With an expert eye for online design and usability, he creates sites that are as beautiful and appealing as they are functional and easy-to-use.
Carol Stephen
Before starting her own business, Carol was a successful technical writer for industry leaders like 3Com, Hewlett Packard, Sun Microsystems, and Novell. Successfully using social media in her own business, she lends her Clout to The Spectrum Group to entice customer engagement on the Big 4: Facebook, Twitter, LinkedIn and YouTube.
Erika Montgomery
Before starting her own business, Erika was a news reporter and DJ for almost 20 years. Following her on-air career, she was a Press Secretary for the California State Legislature, and worked at a high profile PR agency managing notable clients including NBC and Knight Ridder. She brings extensive media and public relations know-how to The Spectrum Group creating campaigns designed to boost brand awareness and name recognition.
Jennie Christensen
Jennie is an intern assisting with content generation. Her creative and to-the-point writing style stems from experience as a yearbook editor and published poet. She uses her background in writing and design to generate engaging posts for The Spectrum Group blog page where she provides a youthful perspective.
Yuri Cárdenas
As an interactive producer specializing in user experience design and interactive content development, Yuri has stood at the frontier of new technologies for over a decade. From designing award-winning educational games for a variety of handheld platforms, producing 3D cinematics for video games, developing interactive installations and producing web sites, Yuri brings her in-depth knowledge of interactive product development to the Spectrum Group.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence - Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.
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