Updated March 4, 2025
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Let’s Discuss PPC
In November SMXL will be holding their yearly SEO conference and we are excited to announce that Massimo Paolini our Co-Founder and CEO is going to be attending and speaking on a Search Engine Advertising panel.
Search Engine Advertising
The conference, taking place between the 6th and 8th of November, is taking in a wide range of SEO topics and has attracted some exciting, and varied, speakers from Rand Fishkin (formerly of Moz) to Steve Rayson the founder of BuzzSumo.
Massimo is part of a panel called: Adwords Adversity – Making Google Your Ally, that will be discussing Search Engine Advertising (SEA). He is going to walk attendees through how they can get real ROI from their PPC accounts by measuring every data point you can. Specifically looking at using the right tools to help users draw conclusions from all their data. He’ll also run through, step by step, what people need to do to make sure their PPC accounts are tracking the right things.
6th to the 8th of November
Massimo is going to be in Milan for the conference from the 6th to the 8th of November, so if you’re interested in saying “Hi” you can drop him an email at [email protected] and arrange something.
Otherwise, you can catch his talk at the MiCo Milano Congressi on the 7th of November between 11:30 and 12:45.
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