Spectrum Snippet: Contrarian Perspectives on Link Building

Updated June 21, 2022

Contrarian Perspectives on Link Building

Hopefully you’re aren’t one of those CEOs who started a company with the following business plan: put up a website, buy a bunch of links for SEO Link Building, smack together some content and push out a couple of press releases… and poof a successful internet business is born.

Those of us in the internet marketing and SEO realm understand that proper Link Building is much more complicated especially if you want to avoid being black-balled from Google and other search engines. In this article  Evangelist Eric Ward talks how the above methodology will fail. And fail big.