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NoFollow Links for Widgets

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Updated March 1, 2025

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Weak SEO Links for Widgets & Infographics

NoFollow links can be a powerful SEO tool. When they are done right, that is. I know this sounds counter intuitive, so let me explain. An ill-positioned link can hurt SEO rankings. Hence there are specific situations when NoFollow links are most appropriate.

NoFollow Links & Sage Advice from Matt Cutts

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Our Google Webspam buddy, Matt Cutts, released a short video last week. It’s a 1:43 answer to this question:

What should we do with embeddable codes in things like widgets and infographics? Should we include the rel=”nofollow” by default? Advert the user that the code includes a link and give him the option of not including it?

Matt recommends NoFollow links because Google has found that widgets and infographics links have been abused. Read: Google won’t reward you with SEO rankings when this technique is used. If you have an appetite for more technical detail, here is Matt’s short video:

About Jen Currier

Jen has a passion for helping businesses succeed with their online marketing goals. She has deep SEO knowledge, using her years of hands-on experience to help improve organic visibility, website traffic and lead conversions. She has a solid history of creating link management strategies -- including scrubbing link profiles of irrelevant and harmful links -- that produce tangible results and business relationships. Keeping up to date with the latest Google Algo updates, she’s a stickler for following Google’s Quality Search Guidelines. She specializes in Local SEO, Google Penalty Recovery and Google My Business Suspensions.

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