AdWords Becomes Ads and Goodbye to the Old Interface

Updated March 4, 2025

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Goodbye and Goodnight

The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format.

Google Ads

As well as big changes to the interface and tools available to Google AdWords customers, Google has also rebranded their money-spinning PPC platform to Google Ads. So with a new name and a new interface, they march into the future!

Google Ads brings their name inline with Bing Ads, with the aim of better reflecting what is on offer from their multifaceted advertising platform. The big idea behind all of the recent changes has been to make the product more user-friendly and understandable to the casual user. Their interface has certainly done this by making navigation a lot more intuitive but if the new name will make a difference remains to be seen.

Just Add Words

Getting Used to the new interface has taken us some time, but now we’re happy with the way it works. The same will probably be true of the name change. At the moment I find myself accidently typing AdWords multiple times per day…

What do you think of the new changes? Have you got a preference for setting up your PPC dashboards? Do you think Google should have been spending their time on something else instead of changing the name of their products?