Written byAlyson HarroldHaving your website’s landing pages convert is critical. If they don’t, you’re wasting hard dollars on AdWords and missing real opportunities in organic search. In this post, I’ll explain the elements of a landing page and tips to improve performance. Landing Page Definition A landing page is simply the first page a visitor sees on your…
Written byAlyson HarroldWhen Not Hosting Your Website Makes Sense As you probably know, we love WordPress. We love self-hosted (WordPress.org) websites. Yet, there are some circumstances when using WordPress.com to host a business website makes sense. 1. No Fuss, No Muss If your business is just getting off the ground, you might have the time, patience or…
Written byAlyson HarroldLittle Tweaks Can Mean Big Results Website testing doesn’t have to be complicated. Google Experiments (also known as digital analytics experiments) provides an easy framework to test various website elements in the quest of improving performance and increasing online conversions. Here are 5 website testing ideas: Click for a free 30-minute consultation » 5 Website…
Written byMassimo PaoliniProtecting WordPress against the recent (and massive) brute force attack has been a popular subject on online newswires lately. While security attacks on open source platforms (like WordPress) are nothing new, this latest barrage has become truly sensational. Let me clear up what’s really happening and, more importantly, what you can do to protect your WordPress website….
Written byAlyson HarroldSome businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend…