Technology is definitely shaping us, making our lives easier. However, what’s the price? When Grace Pastoor’s parents saw her phone bill, they were stunned. They found an 80 page bill consisting of 34,000 texts. “Amanda Lenhart, Pew Research Center Senior Research Specialist and co-author of the study, said the increase in teen text messaging can be …
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Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Digital Marketing Trends in 2025
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Digital Marketing Predictions for 2015
It’s officially 2015. While many corporate offices are closed, some marketers may be putting the finishing touches on their annual budgets and marketing plans. So what are the digital marketing predictions for 2015? There are a few surprises, there are a few trends we’ve seen before.
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Small Business Marketing Statistics
37% Without a Website. That’s just one of the surprising small business statistics that came out of our Google Partners Connect event Wednesday. Read on to find out that the number of California businesses without a web presence is even higher!
2020 Marketing Planning: Predictions from the Latest CMO Survey
Keeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year. …
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Digital Trends For 2017
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
Find Out What’s Trending with Google Trends
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool that helps users see what is trending online and dig a little bit further into why, in what country, and what related terms are being searched for. The article announcing the update clearly shows that Google sees the tool as …
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …