The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently …
AdWords Benchmarking – CTR or Conversion Rates in AdWords
Marketing Metric Madness Marketing is metrics. As digital marketing has increased in importance, so has the role of data and statistics. In the past ,working out ROI from a Television or Radio ad was complicated and nearly impossible to measure. Now internet advertising has changed all that. Now the modern marketer is drowning in different …
AdWords Benchmarking – CTR or Conversion Rates in AdWordsRead More
The Local Pack & How to Get There
Local SEO Being a digital marketing agency with a focus on White Hat SEO, we work with a wide range of different clients. Anything from international engineering companies to local chiropractors. Because of the diverse nature of our clients, we get the chance to see a wide range of SEO problems and solve them in …
Google Map’s New Companion
Never Walk Home Alone Google Maps partnered with an app development company called Companion to help your walk home to be safer. We all know that feeling you sometimes get walking down a street alone at night. Something spooks you. A car backfiring, a dark parking garage, a person walking behind you on the sidewalk. …
Optimizing Shopping Ads On Google
Sell products online? 5 Tips for Optimizing Shopping ads to attract more customers either to your online or brick-and-mortar store.
Google Ads Audit Checklist
New to AdWords? Experienced but want to make sure your SEM efforts are performing? Check out our AdWords Audit Checklist to spot common yet costly mistakes.
Facebook Reactions: Should You Care?
Social Sentiment Described with 6 Buttons As you’ve probably noticed, a few months ago, Facebook made a change. Facebook reactions were born. Instead of having only a thumbs up to express yourself when you ‘like’ a post, you now have a range of different reactions. In pondering the world of social media marketing, should you …