Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
What’s the Future of Display Ads?
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Fixing Landing Pages To Boost Quality Score in AdWords
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
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Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure …
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Why Nobody Watches Business Video Content?
Creating video content to promote your business was probably on your 2017 To Do list, if it wasn’t on your 2016 one. Maybe you’ve created a few, but not got many views. This isn’t what you expected though is it?
Facebook Optimization – Getting the Most Out Of Your Business Page
Every business has a Facebook page. But is your Facebook page actually bringing you business? If it isn’t then you might need help optimizing your social media profile. Take a look at our Facebook optimization tips, and see if you can get more likes and shares next month.
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How to Improve Your PPC Keywords Organically
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
Conversational Keywords in PPC
If you cast your mind back to the early days of the internet you probably used to use conversational keywords when you were looking for something online. Asking Jeeves “What time is Mission Impossible on at the Cinema on Main Street?” was the natural thing to do when using a search engine, so that’s what you did.
Live Stream Video Broadcasting
Instagram joins YouTube, Facebook, and Snapchat as social media platforms with a ‘live video’ option. Striving to be in the moment, these videos are gone once the record buttons is off.
Google Posts – Google Voicing an Editorial Opinion?
The Next Google+? Search engines have a lot of power in the modern world. While Donald Trump’s claims of a ‘media conspiracy’ to try and keep him out of the presidency were probably extreme, it doesn’t mean that one couldn’t have existed. Google has a 70% market share of search traffic in the US and …
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