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Yuan Feng

Yuan is dedicated to making the world a better place, one marketing campaign at a time. A San Francisco State University MBA graduate, he specializes in social media, PPC, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.

A Deep Dive Into LinkedIn Ads: The Professional Network Explained

The big difference between LinkedIn Ads and other online advertising platforms is that it is not based on keyword targeting. It’s advertising by profile targeting (job title, geo, company info, career, academic info, etc.) With 9 billion content impressions in LinkedIn feeds every week, how do you make your brand stand out… especially if you can’t use keywords to target individuals interested in your service?

A Deep Dive Into LinkedIn Ads: The Professional Network ExplainedRead More

Category: Social Media// Author: Yuan Feng

Bing Ads Updates – Third Headlines

Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.

Bing Ads Updates – Third HeadlinesRead More

Category: PPC// Author: Yuan Feng

Image Optimization – Ranking on Google Images

A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about …

Image Optimization – Ranking on Google ImagesRead More

Category: SEO// Author: Yuan Feng

Image Optimization – Get the Most From Your Pictures

More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text …

Image Optimization – Get the Most From Your PicturesRead More

Category: SEO// Author: Yuan Feng

Amazon Advertising Chasing Down Google Ads

Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …

Amazon Advertising Chasing Down Google AdsRead More

Category: PPC, Sales// Author: Yuan Feng

Ranking for How To Searches on the SERP

As Google continues to improve the information that is available on the search engine results page you will notice more and more integrated content coming above the top results on the SERP. One example is the “People Also Ask” section, where Google will provide selected questions and answers that the user can read without needing to leave Google. One part of this is Google’s “How-to” section. Find out how to make it more likely your content shows up in the How-to section.

Ranking for How To Searches on the SERPRead More

Category: SEO// Author: Yuan Feng

Turning Off the Old AdWords Interface

For a long time now Google’s AdWords has been available in two different flavors; the old interface or the new interface. But, as expected, it was never going to last forever. So, on the 10th of July, it looks like we might be saying goodbye to the old interface forever.

Turning Off the Old AdWords InterfaceRead More

Category: PPC// Author: Yuan Feng

GDPR is Here. Are You Ready?

European Legislation in America? After four years of deliberation, the European Union officially adopted the General Data Protection Regulation (GDPR) in 2016. GDPR gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. As a result, businesses collecting any user information …

GDPR is Here. Are You Ready?Read More

Category: Sales// Author: Yuan Feng

6 Must-Add AdWords Columns

Everything In Its Place Anyone who has ever tried to write something has sat down at their desk, looked at the screen and then suddenly realized they need to reorganize their desk. Put all the pens in the right place, get the post-it’s stacked up nicely, empty their pencil sharpener. Metaphorically speaking, I do the …

6 Must-Add AdWords ColumnsRead More

Category: PPC// Author: Yuan Feng

How To Keep Your PPC Moving Forward

You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.

How To Keep Your PPC Moving ForwardRead More

Category: PPC// Author: Yuan Feng

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