Decisions Made with Data.

Yuan Feng

Yuan is dedicated to making the world a better place, one marketing campaign at a time. A San Francisco State University MBA graduate, he specializes in social media, PPC, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.

41% More Conversions Through Data-Driven PPC Campaigns

In a recent PPC campaign, we achieved a 41% increase in conversion rates for a B2B tax-related financial services company! This case study showcases the strength of our data-driven approach. We refined the keywords to target searches more likely to lead to sales. By using advanced ad features and bidding strategies, we not only increased user interest but also significantly boosted our client’s return on investment. Read on to learn more about how we boosted new leads for this client.

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Maximize Your Google Business Profile (formerly Google My Business)

How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …

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Will Demographic Targeting Help Your Google Ads?

In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?

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