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Spectrum Group Online

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Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Keeping WordPress Websites Safe

A Recent WP Community Event Keeping WordPress websites safe has been big news lately. In response Automattic hosted a WordPress MeetUp last Wednesday evening featuring discussions to keep this awesome open source platform safe from hackers. If you didn’t make the schlep into San Francisco, no prob. Here’s a recap of the dialogue and idea-sharing event: Why …

Keeping WordPress Websites SafeRead More

Category: Web Design// Author: Massimo Paolini

WordPress 3.5.2 Security Release Explained

Latest WP Update for Maintenance & Security WordPress 3.5.2 was released just a few days ago. In light of all the security attacks related to our favorite open source website platform, I’ll highlight the WordPress security fixes along with why it’s so important to upgrade to this version. 7 Security Issues Resolved Running the latest …

WordPress 3.5.2 Security Release ExplainedRead More

Category: Web Design// Author: Massimo Paolini

Google SERP & New Carousel

The Google SERP (Search Engine Results Pages) has a new feature. Have you noticed the “carousel of images” located at the top of your search window? Carousel has launched for English Google SERPs and is the newest release from Mountain View, and it can be great news for restaurants, hotels and other consumer retail businesses. They …

Google SERP & New CarouselRead More

Category: SEO// Author: Massimo Paolini

Web Directory, Link Farm & SEO Ranking

With all the recent changes to the Google Search some of our clients are worried about links from a web directory negatively affecting their SEO rankings. Since it can be a confusing topic, I’ll explain the search engine ramifications of gaining links from a web directory versus link farms. What is a Web Directory? Web directories …

Web Directory, Link Farm & SEO RankingRead More

Category: SEO// Author: Massimo Paolini

301 Redirect: WordPress How Tos

The What, When & How of URL Redirection A 301 Redirect — also known as URL redirection — is an important technical element of managing your WordPress website. Properly alerting search engines of URL changes can dramatically effect SEO equity. Too often hard-earned SEO rankings can disappear in a flash. And when it’s gone, it can’t be …

301 Redirect: WordPress How TosRead More

Category: SEO// Author: Massimo Paolini

Google Analytics Dashboard Customization

Arranging Key Reports At A Glance Your Google Analytics Dashboard can provide amazing insights on the health of your website. Like any tool, learning all the bells and whistles can be daunting. I’ve been playing around with customizing dashboards and including Real-Time Widgets and I’m loving it.  GA is notorious at providing tons of information. But it …

Google Analytics Dashboard CustomizationRead More

Category: Web Analytics// Author: Massimo Paolini

3 Keyword Research Shortcuts

Real World Ideas When Short on Time Ideally keyword research would be the basis of a website’s structure. Done right, it’s a labor intensive process that balances keyword benefit (number of potential searches each month) and opposition (how difficult it is to compete). The benefit is a website that has an amplified signal when trying to reach prospective …

3 Keyword Research ShortcutsRead More

Category: SEO// Author: Massimo Paolini

Brute Force Attack Measured

The WordPress Brute Force Attack has been breaking records recently. And not in a good way. Securi posted some alarming statistics on April 12, citing that the attack scans were triple from old averages — increasing from 30,000 to 100,000 per day. Now they’ve revised those figures to a million, measuring the attacks at 30x …

Brute Force Attack MeasuredRead More

Category: News & Events// Author: Massimo Paolini

Protecting WordPress from Attack

Protecting WordPress against the recent (and massive) brute force attack has been a popular subject on online newswires lately. While security attacks on open source platforms (like WordPress) are nothing new, this latest barrage has become truly sensational. Let me clear up what’s really happening and, more importantly, what you can do to protect your WordPress website. …

Protecting WordPress from AttackRead More

Category: Web Design// Author: Massimo Paolini

SEO Tools: Fooling Google?

Using On Page Optimization Tools Wisely Recently I pondered the question “can an SEO consultant become so good at  fooling his SEO tools, but not really fooling Google?” We use various tools and have gotten so good at them that we rarely get low optimization scores. Many SEO Tools are guessing at Google’s algorithm. We happen …

SEO Tools: Fooling Google?Read More

Category: SEO// Author: Massimo Paolini

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Founded by Massimo Paolini and Alyson Harrold in 2011

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