Recent Algo Changes Affect SEO Rankings Google Webmaster Help just released a video yesterday. It was filmed early in the summer and Matt Cutts alluded to the waves of the algorithm changes (Hummingbird) that were headed to SEO ranking shores in September. If you’re familiar with these videos, Matt takes a question from Webmasters from …
Advanced Segmentation & Insights
Data — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced …
Jetpack 2.4 Update is Supercharged
& Replaces One of My Favorite Plugins The Jetpack 2.4 update includes several exciting upgrades. WordPress.com, the author of Jetpack, included 2 new modules, three new shortcodes and some fixes. I’ll highlight the changes and why it’s interesting news. Widget Visibility This is a very cool addition and replaces one of my favorite plugins, Widget …
SEO Guarantee: An Unethical Claim
Reasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search …
Unnamed Google Algorithm Update
Sightings On or Around 8/20/13 You’ll see a Google algorithm update at least 500 times a year. You probably don’t notice a dramatic rise or drop in SEO rankings with minor tweaks. However, every month or two Google makes a major algorithmic change; it can really shakes things up. Google usually makes some official statement …
Website Speed Awareness Month
Did you know that August is Website Speed Awareness Month? This post is for online marketing techies and those who just want to know a bit more about why website speed is so important to SEO. Google Measuring Website Speed Since 2010 Here’s an interesting fact: Google conducted a series of user experience experiments. They tested …
Stormy Google Algorithm Changes
A Simple SEO Weather Report Are you weathering the recent Google Algorithm changes? There have been some minor lightning strikes, especially for those websites not using White Hat SEO techniques. Curious as to the SEO forecast? Moz has a cool site dedicated to tracking the Google Algorithm “weather patterns.” I’ll highlight some of my favorite …
Online Security & 2-Step Verification
Simple Setting for Improved Online Security Online security is under attack everywhere you turn. But did you know that there is a simple setting within many online applications to make it more secure without costing you a penny? In this post I’ll explain the two-step verification process and the online applications and accounts where this …
Twitter Followers: Auto Follow a No-No
Twitter Changes The Rules Getting Twitter followers is tricky. One popular strategy to increase social media reach and influence was to automatically follow new Twitter followers to can strike up a conversation. However, that practice via a third-party app has now been disallowed. On July 3 Twitter announced changes to their “Developer Rules of the Road” and …
Webmaster Tools Makeover
New Navigation to Reflect How Search Works Webmaster Tools just got a new look. Don’t get too excited. The interface is still pretty stark. Even so, this analytic tool is powerful. It provides info to manage a healthy website. If you weren’t familiar with the old version, no worries. I’ll highlight functionality and important changes …