A Powerful Website Acronym Online marketing is full of confusing acronyms. Have you heard of CRO? In this post I’ll explain what it is and why it’s important to managing your business’ website and increasing market-share. CRO = Conversion Rate Optimization CRO or Conversion Rate Optimization refers to the methodology of using Web Analytics and …
SEM Clicks In Focus
Just As Important as Measuring Conversion In the quest for online visibility, market share, and closing sales, many businesses turn to Search Engine Marketing (SEM). Clicks, representing potential prospects responding to Pay Per Click ads (e.g., Google AdWords, Microsoft AdCenter) is the initial action. If you’re evaluating your online ad effectiveness, which is more important: …
Online Marketing Transparency
Success Ingredient in Client-Agency Relationships Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, …
Schema for SEO
Schema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project …
Google Algorithm Change November 2013
Spikes to SERPs & DNS Bugs Whoa… it looks like there was a Google Algorithm Change in November. We monitor MozCast for any fluctuations in the Big G’s search program. I’ll explain the metrics behind the blip and share related SEO insights. Details of the Google Algorithm Change November 2013 If you’re reading this on …
Do More Indexed Pages Affect Ranking?
When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …
Rich Snippets Reduction Change
Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …
Ad Rank: Last Week’s Changes
Last week Google AdWords Ad Rank experienced a minor change that has a potential huge impact. In this post I’ll explain what is Ad Rank and what specifically changed. What is Ad Rank? Ad Rank is a calculation or value that’s used to determine your ad position (where an ad is shown on a page). …
Guest Blogging Caution
Guest blogging has been a tactic used by both Grey Hat and White Hat SEOs. Last week a WebmasterHelp video further clarified where the line is between where quality meets Web spam. Now that Panda is integrated into the search algorithm, there’s little wiggle room for poor quality content. In this post I’ll briefly explain …
Manual Spam Action News
New Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain …