Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …
Net Neutrality Implication to Business
Update: The FCC is considering deregulation of ISPs, putting Net Neutrality into question. You can read more about the developments and how to get involved in this post here. Preserving Freedoms on the Web Conspiracy theories aside, the issue of Net Neutrality has sparked a loud debate. What is Net Neutrality and what are its …
What are Rich Snippet Breadcrumbs?
Creating a Trail for Visitors While Google has done some things that certainly make it a challenge to achieve visibility on the search engine, it has also introduced features that attract searchers to your results — if you take advantage of them. One of those things are rich snippets, which provide additional information about your …
Google I/O 2014 Lottery
Tickets to My Favorite Geek Fest To my fellow Google Geeks… the Google I/O 2014 registration lottery starts on April 15th! If you’ve ever tried to register for this amazing conference, you know how difficult it is to nab a ticket. Tickets sell out in literally less than 10 minutes. Last year, despite my best …
What is Google Tag Manager?
Tracking for Intelligence Getting accurate website data is critical for online marketing, from setting strategy to tactical execution. Google Tag Manager enables marketers to reliably capture that information. In this post I’ll explain what Google Tag Manager is and why it can be powerful for the marketing department, eliminates the need for IT coding, and …
Yahoo Secure Search Explained
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
What is a WordPress Pingback?
WordPress Pingbacks, Notifications & Other Stuff If you’re blogging regularly with WordPress, you’ve probably seen a pingback. In this post I’ll explain what it is, explore any White Hat SEO (search engine optimization) implications, and strategies to manage them. A WordPress pingback is a type of comment. It’s created when a link is made from another …
Keyword Ranking Report Alternative
SEO Reports Can Be Misleading The SEO industry has missed the mark. We’ve been hyper-focused on keyword ranking — measuring where a client shows up on a Search Engine Result Page. While this can be interesting data, there are other more important areas to measure, in my opinion. I’ll explain what keyword ranking (in it’s …