Meta (Mini Organic Ad) Changes Nothing stays the same for long, so it’s time for us to follow up on our article on SERP length changes. In the last couple of months, we noticed that there have been some fairly big changes made to the search engine results page. This should have a major effect on …
Find Out What’s Trending with Google Trends
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool that helps users see what is trending online and dig a little bit further into why, in what country, and what related terms are being searched for. The article announcing the update clearly shows that Google sees the tool as …
Make Money, Don’t Lose Money, with AdWords
2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers lose money rather than make it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover in our …
Say Goodbye to Converted Clicks. Say Hello to Conversions
Meet the New Boss. Same as the Old Boss. If you’re an AdWords user you might have noticed that the little alarm bell in the top right-hand corner of your AdWords interface has been ringing recently. One of the messages tells you that Converted Clicks are going to be replaced by Conversions. Google are phasing out …
Say Goodbye to Converted Clicks. Say Hello to ConversionsRead More
Filtering Referral Spam From Your Google Analytics
Can’t See the Forest Through the Trees Recently we wrote about referral spam, where we explained how you can stop spammers from clogging up your website’s data. Today we’re going to explain how to start filtering referral spam from your Google Analytics, giving you a clearer picture of your website’s performance. As mentioned in part …
Marketing Attribution Models 101
Creating Funnels, Calculating ROI Whether you work in marketing for a big company or you’re a small business owner, you need to understand marketing attribution. The term might not be as popular as some marketing jargon, but you understand the idea behind it. Marketing attribution is giving credit to the marketing that you think turned …
Measure Marketing with Call Tracking
Attribution, Clicks & Contacts It’s not always clear where a lead comes from. Setting up some kind of lead attribution, especially for digital marketing efforts, is needed to determine what’s working and what’s not. Do you know what caused a lead to fill out a form on your website or call you from their mobile …
Targeting and Local Search Behavior at Google I/O
One-Third of Searches Are Related to Location Recently we posted about the Google Ads & Analytics Innovations Keynote, and Google’s switch in focus to micro-moments in a mobile-first world. Today we’re looking at some other changes that are going to be filtering through to the Google Ads network, as recently discussed by both Sridar Ramaswamy, Jerry Dischler and Brad …
Reintroducing Search Console in Google Analytics
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
RankBrain & Machine Learning
What Is RankBrain Thinking? You know that strange feeling you get when someone you don’t really know says exactly what you’re thinking? Well, so do Google, and that’s where they think the future of SEO is headed. When Google announced RankBrain as the third most important factor in their ranking algorithm back in 2015 we realised that artificial …