2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
What is Semantic SEO?
Evolution of Search Behavior Semantic SEO refers to a question or search phrase that produces meaningful results, even when the results don’t contain an exact match of the words or phrases used. Basically, it means the search algorithm is smart enough to interpret a searcher’s intent (and potentially context of their search) to deliver an answer …
WordPress Security Best Practices
Hardening Your WP Installation WordPress security has come a long way since its inception back in 2003. Built on a foundation that’s free and open source, it’s content management system structure can make it a target for nefarious hackers especially if you don’t know what you’re doing. As part of every new website project, I make …
Preparing Your PPC For A Website Migration
Coordinating With PPC If you’re thinking of creating a new website or a website migration in 2017 then you’re probably not alone. As the drive for everything to be mobile friendly continues, more and more companies are creating new websites to make sure they are fully optimized for smartphone users. If you’re in the process …
Stop Hitting Your AdWords Daily Budget
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
SEO Improvements with White Hat Tactics
The concept of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the General Manager of the successful British Cycling team Team Sky, has masterminded four Tour de France victories in the past five years.
Expanded Text Ads – First Impressions
Google and Bing launched Expanded Text ads a few months ago now. So what have we learned in the first few months about the longer form ads? Is it a revolution for online copywriting or just more space but the same thing?
Bid Adjustments For Different Devices
Divisive Behavior As far as we’re concerned, 2016 has been the year for AdWords updates. It seems that barely a week goes by without something disappearing, appearing or changing slightly in Google’s PPC platform. But despite all of these changes, we’re going to have a look at how Google thinks you should use a feature that’s been …
Finding New Keywords in AdWords
In Spite of Google’s Throttling of Info As Google has throttled the keyword planner recently for accounts with ‘low’ budgets, AdWords users now need to be a little bit more ingenious when thinking of ways to find new keywords. There are obviously a number of paid services you can consider. However, there are other free …
Protect Your WordPress Website
Three Ways To Keep Your Site Safe Building a website has changed in the last few years. With the rise of services like SquareSpace and content management systems like WordPress, the technical barrier for running a website has been dramatically lowered. While this is great in general for businesses that want to be online (making …