Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …
Our WordPress Plugins Top Picks
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.
PPC Advertising In Another Language
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.
Historical Quality Score Columns Added To AdWords
As part of the ongoing AdWords evolution, we have started to see new column options popping up in some of the accounts we manage. As we’ve said in the past, taking care of your Quality Score is a vitally important part of running PPC campaigns on Google. So now, having the option to look at historic Quality Scores, can really help users see how their accounts are progressing.
SEO Issues Caused by Bad Neighbors
White Hat SEO starts with paying attention to every detail, especially in a competitive landscape. That includes knowing your website hosting server neighbors. When looking to invest in real estate, you’re likely to seek a neighborhood where folks are nice, schools are of high caliber, and the streets are maintained and clean. Well, your server real …
Google Update March 2017
Early last month Google released a major unnamed update to their algorithm. Jokingly called “Fred” by Gary Illyes of Google, the update caused quite a stir in the SEO community, penalizing a number of websites. So, what actually happened wit the Google Update March 2017, did it change your ranking?
Google’s Mobile Index
Back in October Google told us that the indexing algorithm was going to get its biggest overhaul yet: splitting the mobile and desktop indexes. In SEO circles, this was ground-shaking news. This means, once the update is released, that when you search for something on your mobile device the search results will be different from those compared to the same search on your desktop. So while you might be happy with your top of page SERP positions on desktop you won’t necessarily be on top of the page on mobile.
The Customer Journey in Google Analytics
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect …
How to Pause Your Website
Running a business from a website is a lot like having a 24hr convenience store. We are so used to the internet being there and available whenever we want it. And we assume a website is up and running. But at times that isn’t always possible. What happens if you need to pause your website? …
Quick Guide to PPC Editorial Guidelines
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.