Decisions Made with Data.
Last time we shared a few social media marketing rookie mistakes. Here’s the final installment. 5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts …
9 Things Not to Do in Social Media Marketing – Part 2Read More
Social media marketing can be perplexing for many business owners. As a veteran who spends 8+ hours a day in Twitter, Facebook and other SoMe platforms, I see some rookie mistakes. Here are nine things NOT to do: 1. Broadcasting not Sharing Talk to people. Retweet their content. Comment on a blog. Don’t be the person …
9 Things Not to Do in Social Media Marketing – Part 1Read More
At last! The final installment of 8 things businesses need to know about social media management (see part 1 and part 2 to catch up on the conversation). And as a reward for your patience, we added a bonus tip. 7. Be Social! When people retweet you, do you thank them back? Remember all the …
Social Media Management: 8 Things Businesses Need to Know Part 3Read More
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …
Social Media Management: 8 Things Businesses Need to Know Part 1Read More
Part 2 of our favorite social media curation tools for business to measure SoMe efforts. 2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social …
Measuring social media as part of an online marketing strategy seems to be topping most 2012 business goal lists. We’ve found several social media tools that help businesses be strategic in attracting and engaging their target market. For those new to online media, it’s a bit like attending a backyard barbecue where the entire world …
