Decisions Made with Data.
5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts about cat sweaters is not on message. Besides, folks will just think you’re weird. 6. …
9 Things Not to Do in Social Media Marketing – Part 2Read More
Social media marketing can be perplexing for many business owners. As a veteran who spends 8+ hours a day in Twitter, Facebook and other SoMe platforms, I see some rookie mistakes. Here are nine things NOT to do: 1. Broadcasting not Sharing Talk to people. Retweet their content. Comment on a blog. Don’t be the person …
9 Things Not to Do in Social Media Marketing – Part 1Read More
7. Be Social! When people retweet you, do you thank them back? Remember all the stuff your mom told you when you were little? Well, apply it here. Be courteous. When you have something nice to say, say it. Otherwise, zip it. Wash your hands and come in for dinner. Don’t be one of those …
Social Media Management: 8 Things Businesses Need to Know Part 3Read More
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …
Social Media Management: 8 Things Businesses Need to Know Part 1Read More
2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social media tools help determine who is following you, if they are spammy, or are a …
Measuring social media as part of an online marketing strategy seems to be topping most 2012 business goal lists. We’ve found several social media tools that help businesses be strategic in attracting and engaging their target market. For those new to online media, it’s a bit like attending a backyard barbecue where the entire world …
