Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Content Marketing Writer’s Block
Ways to Overcome it Content marketing is the fuel that feeds your SEO engine. But what happens if you run out of gas, metaphorically speaking? Talk to any writer or blogger. If they’re honest, they’ll readily admit to experiencing writer’s block. Getting stuck — whether on the digital or paper page — is an all too common occurrence. …
A Mobile Friendly Website is a Must
Some businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend …
Content Marketing Readability Scoring
One important aspect of content marketing is readability. Killer content is great. Yet, if it’s written in a way that’s too difficult or too simplistic, you can lose your audience. There are readability scores that can help determine if your webpages or blog posts need to be rewritten. We use two tools to help cross-check readability as …
Teaching Kids at Stanford University
Last weekend Massimo taught at Stanford University’s Splash program. It brings middle school and high school students from all over the Bay Area for a unique two-day event. Organized by Stanford students (Educational Studies Program), the purpose is to provide a learning experience not typically covered in a classroom setting. Topics vary widely as Splash …
5 Web Design Tips Using the F-Layout
Generating more online sales (or at least leads) via a website is typically on the top of our client’s to-do list. Believe it or not, web design plays a key role in lead generation performance. Without realizing it, many businesses place calls-to-action where visitors will never see them. Web Design Using F-Layout Website visitors read web …
Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
Tips to Finding a Legit Online Marketing Agency
Not all online marketing agencies are created equal. Actually, that statement really applies to all marketing agencies – both traditional and digital. Recently I had an interesting discussion with a prospect. This company had been searching for months; they wanted an agency to redesign their website built on a solid SEO foundation. What struck me was the confusing …
Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …