All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …
SEO Copywriting Outsourcing Tips
Outsourcing SEO copywriting is a big decision. You’re delegating an integral piece of your online marketing. It reflects your business brand and messaging. You know that content is SEO fuel. Therefore, to build rankings you need to publish fresh webpages or blog posts. If you’re finding that internal resources can’t keep up a regular SEO copywriting schedule, …
Online Marketing Automation
Tools When You’re Out of the Office Online marketing automation can really help in managing repetitive tasks. Most likely you’ve just returned from a long Labor Day weekend. Did your online marketing labor while you were out of the office? Here are a few tricks to automate your online marketing so you can take the …
Mobile WordPress Website Trend
Is your WordPress website mobile friendly? According to a 2013 comScore report, nearly 40% of Internet traffic is now done via a mobile device. In this post I’ll dig into the mobile trend, where to the find mobile-related data about your website traffic, and suggestions about making your site mobile responsive. Mobile Trend Upswing ComScore …
On Page SEO Strategies – Part 2
Ways to Amplify Your Reach We’re continuing our discussion about On Page SEO. In Part 1 we dug into the first two strategies: consistent publishing of quality content and what elements to optimize. Our last three strategies focus on amplifying the reach of your content. 3. Website Structure Think of your website as an antennae. The …
5 On Page SEO Strategies
That Organically Increase Web Traffic On page SEO is another term for “organic SEO,” the art and science of attracting website traffic. Some think it’s the holy grail of online marketing. It’s a simple calculation really: increase qualified visitors to a web page and then convert them into customers. Basically there are two ways to …
LinkedIn Profile Best Practices – Part 2
Maximizing Your LinkedIn Profile Continuing our LinkedIn profile series — namely best practices in a strategically focused LI presence — here are tips 4 through 7 out of 15. Last time I expanded on 1) completeness, 2) a concise summary and 3) tired buzzwords to avoid. Without further ado, let’s get back to our list. 4. …
LinkedIn Profile Best Practices – Part 1
15 Tips To Maximize Your LinkedIn Presence Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn …
LinkedIn for Business Statistics
10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Fortune 500 & It’s Global Reach …
New Webmaster Tools Warning
Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …