Updated March 1, 2025
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Duplicate content and SEO continues to be a topic of discussion especially in light of continuing Google search updates. Should you be concerned about quoting a great source in your web marketing generation efforts? No, as long as you follow a few simple rules.
Googler Matt Cutts recommends using block quotes and linking back to the original source.
Having a string of quotes isn’t particularly engaging for your reader. That definitely goes against the spirit of content generation. You’ll suffer duplicate content and SEO penalties as this practice is especially suspicious to search engine bots. Giving a nod to another author by quoting them plus expounding on their idea is another kettle of fish. Contributing to thought leadership in your field of expertise is always a good thing. So when referring to others’ content, always add value. Your opinion. A new nugget. Some interesting element that shows you aren’t simply parroting another.
Curious if someone is plagiarizing your content? Copyscape offers a tool to search for exact content matches for a specific web page. There are other tools available that will let you compare two urls; it’s a way to do a side-by-side comparison.
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