See What Matters. Ignore the Noise.
Your marketing data is useless if you can’t understand it.
Our custom dashboards and reporting services turn your complex GA4 data into a single, easy-to-understand view, so you can see your ROI and make smart decisions in minutes.
Are You Drowning in Data but Starving for Insights?
You have Google Analytics, but logging in is overwhelming. You’re faced with dozens of reports, confusing metrics, and no clear answers. You can’t see your full funnel, you don’t know which channels are really driving revenue, and your team meetings are spent pulling data from five different places.
B2B leaders don’t need more data; you need better insights. You need one source of truth to see what’s working and what isn’t, right now.
Your B2B Marketing Command Center
We use Google Looker Studio to build powerful, custom marketing dashboards that plug directly into your Google Analytics and other data sources. Think of it as your car’s dashboard, it gives you just the critical information you need to operate safely and get to your destination.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
What is Google Looker Studio?
Google Looker Studio (formerly Data Studio) is a free, powerful tool that lets you build interactive, live dashboards from all your different data sources. We use it as the “canvas” to build your custom reports.
How is a dashboard different from a standard GA4 report?
GA4 reports are a detailed, one-size-fits-all collection of data. A custom dashboard is a visual report built for you, designed to answer your specific business questions at a glance. It filters out the 99% of data you don’t need and highlights the 1% you do.
Who owns the dashboard?
You do. As with all our services, you will have full ownership and administrative control of your Looker Studio dashboard. We build it for you to own and use, forever.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Your One-Time Investment in Total Clarity
We build powerful, custom dashboards that give you the insights you need, fast. The investment is based on the number of data sources and the complexity of the B2B funnel you need to visualize.
Custom Looker Studio Dashboard projects start at $1,900.
Book a call to get a detailed quote for your custom dashboard.
