Updated January 12, 2023
Reading Time: 2 minutes
The Future’s Here Already
In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains what she thinks is next for entertainment.
Personal Space
Things are going to get more personal. Services like Spotify and Netflix have changed the way we listen to music and watch TV. We’re not willing to put up with interruptive scheduling or commercial breaks in the middle of a song anymore. But Finch thinks that this is only the beginning.
One example she cites is walking into a location and your phone knowing where you are, and adjusting the music you’re listening to accordingly. So in the gym you’re headbanging to Metallica, but when you’re out walking the dog some Kenny G comes on. Much like programmatic marketing, this idea relies on a few technological leads that aren’t fully operational yet… but might not be too far away.
Entertainment Will Become More Interactive
If you’ve played a PlayStation or PC Game recently, you’ll have seen how dramatically things have changed since the days of playing PacMan in an arcade. Gaming is becoming big business. As it increases, the industry will edge away from its own niche and into more mainstream media like cinema. The idea of having a movie you can take part in yourself is one that is hugely appealing. Once VR and 3D technologies improve, we’ll get closer and closer to a truly immersive experience.
This can also be seen, in a slightly different way, from the recent addition of 360-degree photos from Facebook, or 360-degree videos on YouTube, and the new Stories addition to Instagram. People want to receive interactive content. Just looking a photo, or reading an article isn’t enough anymore.
Education Will Learn New Tricks
Finch thinks that entertainment won’t be the only sector that will be affected by our quest for immersive content. She also feels that the way we educate will evolve. The lines between education and entertainment will blur slightly. Teaching methods and getting information across to students in an accessible and exciting way will be much easier.
Imagine sitting in the shade of The Parthenon as your teacher explains the history of ancient Greece. Students can walk through the ruins and explore 2,500-year-old architecture. What an amazing experience that would be.
What’s The Future of Entertainment
Where do you think future of entertainment is going to develop? Do you think Virtual Reality will take off?
Photo credit – Top: Pexels
Photo credit – Bottom: Buck
