Updated January 13, 2023
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February 11 – 9am
Mark your calendar and RSVP now! As a Google Partner, we get access to Googlers and information not typically available to the public. We’re busy planning our upcoming Livestream Google Event, where we’re giving away digital marketing nuggets, Google swag and other goodies.
Livestream Google Event Line-Up
Two speakers will talk about small business and use of digital marketing strategies like AdWords and display advertising. Our Google guest speakers are:
Todd Rowe, Managing Director of Global Channel Sales at Google
Curious how your small business can differentiate itself from its competitors? Todd heads up a billion global sales organization in North America, Europe, Asia-Pacific and Latin America for Google. He helps pull together products like AdWords and YouTube for small- and medium-sized businesses so they effectively use online marketing to grow and create new jobs that keep the economy thriving. Todd is a frequent keynote speaker at technology conferences. Before joining Google, Todd has been at such notable Silicon Valley companies such as SAP, Adobe, PeopleSoft (Oracle) and IBM.
Frederick Vallaeys, AdWords Evangelist & Google Alum
Fred Vallaeys is a bone fide expert on AdWords. He was one of the first 500 employees of Google, contributing to the AdWords search marketing system. Frederick has a long history of helping advertisers learn how to best leverage online marketing solutions — including search, social, mobile, organic and display advertising. He’s a frequent contributor to Search Engine Land (a well-respected journal focused on digital marketing). Frederick also co-founded Optmyzr, an AdWords tool that delivers unique data insights and enhanced scripts for improved search engine marketing (SEM) management.
Digital Marketing Takeaways
Marketing a business online is complicated. Things change quickly. To help small business navigate this changing landscape, we’ll be sharing several nuggets of information and emerging trends:
- Changes to Local SEO & how small businesses can take advantage of improved visibility
- Mobile marketing trends: it’s no longer hype especially here in Silicon Valley
- Adding quality links to your website is SEO gold – learn 2 easy ways to get links that drive qualified traffic to your business
Refreshments, Swag & Networking
Come early to the event to enjoy some Starbucks coffee and breakfast goodies. This in-person event will provide an opportunity to network with other small businesses before the livestream presentations begin. At the end we’ll be on hand to answer questions on the digital marketing trends we’re seeing taking shape for 2015. Plus, we’ll raffle off several prizes, including a Google Chromecast.
RSVP Now!
Thank you to CEFCU for donating a meeting space for this Livestream Google Event. We have limited space, so we suggest that you RSVP now to save your spot. Here are the event particulars:
CEFCU Willow Glen Offices
670 Lincoln Avenue
San Jose, CA 95126
8:30 – 9:00 Refreshments & Networking with Other Businesses
9:00 – 10:00 Google Speakers
10:00 – 10:30 Raffle Prizes & Special Acknowledgements
Will we see you on February 11?
Google Wireless?!
People telling me that proper SEO isn’t effective or search engine optimisation is
on its way out, do you think Google is trying to get rid of SEO?
Are you active on any forums?
Google isn’t a fan of SEOs trying to game their algorithm. Using optimization techniques that help people find your website won’t go away as long as there are search engines. So, the answer is no, we don’t think that SEO is on it’s way out. A good rule of thumb is to ALWAYS put the human visitor’s interest first. Provide great content that answers questions. Give them good value and a clear call to action.
We are an active participant on Google Partners, as we are a certified agency. You can see our profile here.
Commenting on forums should be a way to cultivate relationships rather than build SEO. Forum commenting has been devalued by Google.