Updated January 13, 2023
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Last time we shared a few social media marketing rookie mistakes. Here’s the final installment.
5. Not on Message
We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts about cat sweaters is not on message. Besides, folks will just think you’re weird.
6. Connected Doesn’t Mean Advertising For Them
That’s a common assumption newbies have when they begin with Social Media marketing. When you’re connected to someone you’re obligated to market their stuff. Not. If there’s content related to your business or you find it interesting, then feel free to retweet away.
7. Not Recognizing Spammers
So how can you tell someone is a spammer? If they use your name and there’s a link without an explanation, that’s a clue. By the way, don’t click on it! Another telltale sign? Their Twitter profile image is an egg. Be leery of those who are following tons of people but have few followers in return. If you see any of these types of situations, stay away as they are most likely spammy.
8. Micromanaging your Social Media Marketing Manager
If you’ve decided to hire a SoMe manager to manage your business’ social media efforts, let them shine. Create a written strategy, one where you explicitly tell them who your target market is and how you want to engage them. Tell them what your goals are. Determine the success markers you’ll track. Then keep the communication flowing. The more information you share, the better your results. The synergy will be reflected in the content posted and engagement received. Otherwise they are gonna guess.
9. Winging It
As Eric Lofholm says “winging it gets winging it results.” Have a social media marketing strategy. Write it down. Share with others in your organization, and review it at least quarterly. Sounds simple, but it takes work and diligence.
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