Why It Makes Business Sense
As you’re interviewing digital marketing agencies, you probably have a lot of questions. The first of which may be: how will White Hat SEO benefit my business? There are three reasons why you should choose your digital marketing partner carefully:
Safeguard Your Business’ Reputation — Using techniques that demonstrate you understand, respect, and follow search engine guidelines is a critical step to achieve and maintain organic search visibility. Playing around with SEO tactics that skirt guidelines may get you quick results but will also get you noticed by Google… and not in a good way. We’ve seen websites suffer due to search filters and penalties. We’ve seen it can kill online traffic volume and eliminate revenue streams. Think of using White Hat SEO techniques as adding goodwill to your bottom line; it adds value and longevity to your website.
Organic Visibility — That’s an important White Hat SEO advantage: results are slow and grow steadily over time. Websites that utilize proven White Hat techniques do not experience “roller coaster rankings.” When you honor your human audience with great content and positive interactive experience, then sharp SEO fluctuations are rare. Remember, slow and steady wins the race.
Smart Investment — White Hat SEO is a long-term marketing strategy that can drive sustainable results. Grey Hat tactics may get you fast results but they will last only until Google filters or bans your website from search. Then you need to start over and reinvest again. Why not start off right the first time?
Other White Hat SEO Benefits
Still not convinced? Here are some additional White Hat SEO benefits to consider:
- Your Website Visitors & Reputable Webmasters Notice. One major White Hat SEO advantage is that it respects people. That means your content isn’t keyword stuffed. Your web pages and blog posts are beautifully formatted so it entices a reader… well to read it. Your content offers quality information that inspires sharing.
- Google and Other Search Engines Notice. Imagine landing on a site where it’s quick to load, looks great on mobile, the information is easy to find, and the content is super helpful. All those little things add up to User Experience (aka UX). White Hat SEO pays attention to all those details. By sending a clear signal that you really care about the human experience… the more visible your site becomes in search.
- The More Things Change, The More They Stay The Same. Wearing a White Hat means you’re following the rules. Even as search engine algorithms learn and evolve, the basic tenants remain the same. It all goes back to helping the searcher find the answers to their questions on a website that provides a great experience.
Want sustainable results that build your business? That’s the White Hat SEO advantage.
photo credit top: Pictures of Money