Why It Makes Business Sense
There are many What Hat SEO benefits to consider as you interview and hire a digital marketing agency. Do they follow Google guidelines (an indication they wear a white hat)? Do they guarantee rankings (an indication they wear a dark grey hat)? Here are three important reasons why you should choose carefully:
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Safeguard Your Business’ Reputation — building a business is hard work. Using techniques that demonstrate you understand, respect and follow search engine guidelines is a critical step in achieving and maintaining visibility in organic search. Playing around with Grey Hat SEO techniques, will get you quicker results but will also eventually get you noticed by Google but not in a good way. We’ve seen websites suffer due to search filters and penalties; it can kill your online traffic and eliminate revenue streams. Think of using White Hat SEO techniques as adding goodwill to your bottom line; it adds value and longevity to your website.
Organic Visibility — that’s sustainable. That’s an important White Hat SEO advantage: results are slow and steady. They grow steadily over time. As Google makes changes to their search software — where they actively search for and penalize sites using Grey Hat methods — websites that utilize White Hat techniques do not experience what we call “roller coaster rankings.” When you honor your human audience, wide fluctuations in visibility are rare. Remember, slow and steady wins the race.
Better ROI — Obviously you’re looking for results in your online marketing. Grey Hat tactics may get you fast results but they will last only until Google filters or bans your website from search. If you calculate what you would spend on Grey Hat techniques to get visibility, deduct any revenues generated, then add in the cost to recover from a penalty…it will be significantly more than if you invested solely in White Hat SEO.
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Other White Hat SEO Benefits
Still not convinced? Here are some additional White Hat SEO benefits to consider:
- Your Website Visitors Will Notice. One major White Hat SEO advantage is that it respects the human visitor. That means your content isn’t keyword stuffed. Your web pages and blog posts are beautifully formatted so it entices a reader… well to read it. Your content offers quality information that inspires sharing.
- Google Rewards Positive User Experiences. If you have a poorly constructed site where it’s difficult to find what you need, your potential customer leaves. And they tend to leave quickly. If your website is slow to load, your potential customer get impatient. All those little things add up to User Experience (or User Interface). White Hat SEO pays attention to all those details so you give a clear signal that you care about your website. The more you care, the more visible you become in search.
- There Are No Secrets. Wearing a white hat means you’re following the rules. There’s no trickery or manipulation involved. Yes, there are some technical components to White Hat SEO. But these components are rooted in giving the human a great experience. Sound familiar?
Want sustainable results that build your business? That’s the White Hat SEO advantage. Let’s talk if you believe in:
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- No B.S.
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