Are You Making Critical Decisions Based on Bad Data?
You think you know which marketing channels are working, but you’re not 100% confident. Key events, like form submissions, aren’t being tracked consistently. You’re looking at your GA4 reports, but the numbers feel wrong, and you can’t get a clear answer on your ROI.
This is a dangerous position for a B2B company. Making budget decisions with inaccurate data is a fast track to wasted ad spend and missed opportunities.
Our Solution: The Audit + Setup Foundation
Our service is a two-part process designed to give you data confidence. We don’t just find the problems; we fix them.
Part 1: The Diagnostic Audit First, we conduct a comprehensive Google Analytics audit to verify the accuracy of your marketing data. We’ll identify what’s tracked correctly, what’s broken, and where your biggest data gaps are.
Part 2: The Expert Setup Based on the audit’s findings, we build your solid foundation. This isn’t just a basic install. We provide an expert GA4 setup that is customized for your B2B goals, ensuring your account is configured to track the metrics that truly matter to your business.
What’s Included in Your Audit & Setup?
This is a complete, one-time project to ensure your marketing performance is tracked accurately.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
What if I don’t have a Google Analytics account at all?
That’s no problem. Our setup service is designed for you. We’ll install and configure a brand new GA4 account and walk you through the entire process.
Who owns the Google Analytics account?
You do, 100%. We believe you should own all your data and accounts. We work as your partner, with the access you grant us.
What’s the difference between this and “Analytics Support”?
This “Audit & Setup” is a one-time project to build a correct foundation. “Analytics Support” is an ongoing monthly retainer for clients who already have a solid setup but want expert help with analysis, reporting, and troubleshooting.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
