Foundation for Data-Based Decisions
First, you must trust your data. Then, you can use your data for better decision-making. Once we have a Google Analytics roadmap from your audit, the next step is to make sure your marketing performance is accurately tracked, focusing on the metrics most important to your business objectives.
What’s Included?
Setting up Web Analytics is our specialty. We’ll evaluate your analytics accounts so they accurately reflect your marketing channel performance.
- Account Creation: Utilize Google Analytics 4 to evaluate your website’s performance and analyze visitor behavior efficiently.
- Custom Segments: Enhance your analytical capabilities by using custom segments to isolate subsets of data, enabling a focused examination of elements like geographic regions, products, and returning users.
- Custom Audiences: Improve your understanding of buying behaviors and sales cycle lengths by preconfiguring audiences, such as returning visitors in various increments (30, 90, 180, 365 days).
- Google Search Console Connection: Gain valuable SEO insights by connecting Google Search Console, enhancing your overall visibility and performance in search results.
- Google Tag Manager Setup: Streamline tracking code management by consolidating it into a unified dashboard using Google Tag Manager.
Precision through Analytics
A thorough analytics setup will ensure you track your site’s performance and accurately measure crucial marketing metrics. The goal is to gain insights into user interactions and elements like geographic regions, products, and returning users. Having this data available provides you with valuable user behaviors and sales cycle lengths data. Ultimately, analytics sets the stage for a robust and effective digital marketing strategy based on data-driven decisions.
What is your data telling you?
Find the right Analytics package
Frequently Asked
Questions
Can I use Google Analytics for free?
Absolutely, Google Analytics offers a free version that allows you to access fundamental analytics insights for your website’s performance. It’s a valuable tool for understanding visitor behavior, traffic sources, and other essential metrics without cost.
Can Google Analytics track everything?
While Google Analytics is robust, it doesn’t track everything. It primarily focuses on website interactions, such as page views, clicks, and user behavior on your site. It doesn’t capture personal information, ensuring privacy compliance.
How does Google Analytics collect data?
Google Analytics collects data through a small code, usually JavaScript, embedded on your website’s pages. This code tracks user interactions, such as clicks and pageviews, sending this data to Google Analytics for analysis. It helps you understand how visitors engage with your site.
How secure is Google Analytics?
Google Analytics is generally secure and follows industry standards for data protection. However, it’s crucial to implement security best practices, such as using secure connections (HTTPS) and complying with data privacy regulations, to enhance the overall security of your analytics data.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder