Access Real-Time Dashboards
Effective digital marketing management relies heavily on data – accurate and accessible metrics – of each marketing channel’s performance. Feel confident in your decision-making with access to real-time information via an easy-to-use data dashboard that contains the metrics you need.
What’s Included?
Your data dashboard can integrate with many types of analytics programs, marketing systems, spreadsheets and more. We use Google Looker Studio, as it offers a free and robust framework to build useful marketing reports, such as:
- Integration of Web Analytics, like Google Search Console, Bing Webmaster Tools, Google Analytics, Google Ads, Bing Ads, Google Sheets, SEMrush, and more
- Key event tracking reports segmented by web forms and phone calls
- A reference video that shows you how to use your real-time dashboard
Make Data-Driven Decisions
When you choose to work with us, we help you make decisions supported by real-time information. Web Analytics is our specialty, serving as the foundation for all your digital marketing efforts. Let us help you evaluate your online presence, create impactful strategies, and measure results.
What is your data telling you?
Find the right Analytics package
Frequently Asked
Questions
Is Google Looker Studio Free?
Yes, Google Looker Studio is free. This tool features interactive and shareable dashboards that contain real-time reports. Google continues to develop new functionality and features. It’s important to note that there may be third-party connector costs if you need an API/app for some data sources.
How are Dashboards Different From Reports?
While reports are a detailed collection of data, including tables, charts, and graphs, data dashboards are built to visualize and organize data. Dashboards are meant to provide quick answers to important, time-sensitive questions. For example, how many conversions occurred in the last month and how does it compare to previous months?
Like the dashboard in your car, a data dashboard presents your marketing performance in an easy-to-access format that imports real-time data. Dashboards are designed to keep your attention on what matters. That’s why we recommend organizing your dashboard with the most important metrics you need to make marketing and business decisions.
Is Google Looker Studio Secure?
Google Looker Studio features Google data security and authentication protocols. When you sign up for Looker Studio, you choose who is authorized to view or edit your dashboards. However, there is still no protocol for restricting certain parts of your data to users, unlike other paid dashboard tools like Tableau.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder