Track Growth & Opportunities
Measuring your digital marketing performance is just the first step of effective digital marketing management. More importantly, you want to glean insights from your data and apply those insights to improve marketing effectiveness and find opportunities. At Spectrum, we respect data.
We love to dig into the numbers, compare past performance, and calculate how each web page fits into the online sales funnel. Partner with us to make sure your campaigns are accurately tracked, conversions are optimized, and your data is analyzed.
What’s Included?
Many marketers don’t have the time or staff to regularly dig into their performance data. As your analytics resource, we review your performance data and provide guidance on how to maximize your marketing spend and minimize inefficiencies. With a monthly analytics retainer, you receive:
- Regular analyses of your data including conversion funnels
- Analytics spam filters, data cleanup, and setting adjustments
- Lead quality analysis
- Custom alerts and annotations
- Systematic testing plans (a/b or multivariate testing)
Focus on What’s Important
Today’s marketing leaders rely more on data to influence their decisions on questions like: What is the most cost-effective channel to drive new customers? What content most engages visitors into my sales funnel? Whether you need data to prove the impact of your marketing efforts or determine growth opportunities, Spectrum can provide the analytics support you need.
What is your data telling you?
Find the right Analytics package
Frequently Asked
Questions
Why get Google Analytics Support?
Pulling the right reports and interpreting the data for insights is complex and requires technical knowledge and skill. For those who don’t have the time or resources, Google Analytics support provides assistance in analyzing your user behaviors, conversion funnels, and lead quality. Additional support is available for filtering out spam (which can skew your Analytics data), custom alerts, systematic testing plans, and more.
What should I be tracking in Analytics?
In general, Google Analytics uses the ABCs (Audience, Behavior, and Conversions) model. These reports provide summaries about your website and other digital channels (e.g., Google Ads). Depending upon your business goals, marketing strategies, and industry trends, custom reports may also be configured.
Is Analytics testing free?
Currently, there is not a free testing tool within Google Analytics. Once we access your Analytics account and fully understand your marketing goals and associated strategies, we can recommend a testing plan.
Can you filter data on the Analytics reports?
Yes, you can filter data in Analytics. First, we recommend having a raw data view in Analytics to ensure that no data is lost. Then, we can help you configure and apply filters needed to remove, reorganize, or distribute data following specific criteria.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder