There’s An App for That.
With the proliferation of mobile app development to attract and keep a customer base, there’s more need for measurement. If you’re a developer, there are several tools available to help market and measure your app adventure.
Google Analytics in AdMob
If you are a mobile app developer you’re probably already very familiar with AdMob. If not, it’s a platform that helps monetize, promote and analyze your mobile app. It’s recently received a User Interface face-lift, including integration with Google Analytics. Within the AdMob platform you can:
- Determine your target cost per acquisition via the Conversion Optimizer tool
- Refine the ads that appear in your apps based upon relevancy
- Manage mobile app ads across multiple sources and networks
- Receive local payments
- Pull performance reports to identify potential opportunities
Mobile App Experimentation
Creating a mobile app is a lot of work. When the coding is done, marketing to grow your fan base begins. Attracting downloads requires more than showing up in iTunes or the Play Store. Users have a lot of choice, and the trick is to engage them. Google Tag Manager for apps provides an easy way to set up and run experiments to test anything like menu layouts, features, even color combinations. Along with Google Anlaytics you have access to data to help you tweak your mobile app to stardom.
How do you measure your mobile app success?
How can we help?
Got a mobile app and need a website to support it? Are you a fabulous coder but got two left feet when it comes to analytics?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
photo credit – top: JD Hancock