Why Analytics?
Web Analytics tools provide insight into your digital marketing footprint and its effectiveness. Feel confident about your marketing decisions by using data to confirm that you’re investing in the right channels.
Start With An Analytics Audit
Starting with a Google Analytics audit is crucial. It verifies your marketing data is accurate for making informed decisions. Often, audits reveal mistakes in data reporting. You’ll get an overview of how each marketing channel tracks visitor actions and key events like form submissions. The audit clarifies what’s currently tracked and pinpoints changes needed for improved data collection. If you don’t have active Analytics accounts, an audit is still necessary; it will identify the marketing areas that need to be tracked to effectively attract and convert leads. Your audit goal is to help you gather the most relevant data to enhance your overall marketing efforts. Experience the many benefits of using Analytics effectively:
Once your audit is complete, the next steps are:
Analytics Setup — We often find that accounts miss critical pieces (such as conversion tracking), or some settings need refinement, making data more accurate and useful. If you don’t currently use GA, we’ll install and configure your account and walk you through the process.
Report Dashboards — Take advantage of standard reports, or we can create a customized dashboard with metrics that are most meaningful for your marketing and business management. Your dashboard visually displays data that’s dynamic and shareable.
Data Analysis Support — Data for data’s sake is not useful. We’ll help you glean insights from your GA reports to aid in decision-making and performance tracking, so you avoid expensive errors. Our retainer clients choose from monthly, bi-monthly, or quarterly reviews of their marketing reports.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
What are the benefits of using Analytics?
Web Analytics provides the necessary information to manage your digital marketing and its performance. Analytics gathers visitor behavior data, helping you enhance user experience (UX) on your website and other marketing channels. Analytics measures how specific web content performs — showing user engagement metrics like bounce rate, time on a page — and how visitors flow through your website. Without this data, you can’t determine which pages contribute the most to your desired outcomes (e.g., form fills, phone calls, etc.) or where improvements are needed. Google Analytics is a robust way to view all types of your marketing metrics, including Ads, SEO, referral opportunities, social media contributions, and more. By relying on data for marketing decisions, you can be more confident in your strategies.
Who owns the data and accounts in
Google Analytics?
We believe you should own your Google Analytics account and its data. This philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.
Is Google Analytics free?
Yes. Google Analytics is a free tool with multiple features, such as real-time data, custom reports, audience segmentations, and more. As with any tool, you’ll need to agree to their terms of service.
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