Website Design for Financial Advocate for Seniors

Updated September 6, 2022

Refreshing A WordPress Website’s Design

Minda’s business had matured and evolved since launching a WordPress website in 2010.  This project entailed a complete website design update. The end result was simple yet elegant that reflects Minda’s brand as well as the breadth and quality of services she provides. Each page was edited and optimized to include a clear call-to-action to assist with online lead conversion.  Particular attention was paid to the website’s interactivity and functionality, ensuring that testimonials, social media, and blog posts were positioned for appropriate engagement.

SnapShot Before Our Work Together

• Dated website design with scroll-intensive copy and awkward mobile responsiveness
• Missing business capabilities and points of differentiation
• Unclear Calls to Action on home page and interior copy

WordPress Redesign Case Study Results

• Designed prominent Calls to Action for lead conversion
• Created buyer personas to develop new content
• Edited and augmented content to highlight breadth of services

A Certified Google Partner & UC Berkeley Extension Instructors

Most likely your business can’t afford to waste marketing dollars. By working with Spectrum, you benefit from working with a certified Google Partner and instructors at UC Berkeley Extension. What does that mean for you?

• Directly access a professional team that’s been tested on their AdWords knowledge and experience
• Partner with marketers who understand the entire online sales process including Web design and SEO
• Ensure your account is actively managed for performance
• Receive guidance on implementing systems that track accurate results
• Enjoy the option of learning AdWords management including analytics reporting

Photo credit – Bottom: Mint Social