Use Google Ads to Drive Growth
Google is the most popular search engine in the world. So Google Ads — Google’s pay-per-click platform — gives you plenty of options and flexibility to use lead generation to grow your business. Google’s online ads enable you to target people searching for your business’ products or services to generate leads. As a certified Google Ads agency that uses a data-first approach, we’ll help you build your ad campaigns and bidding strategies, optimize your ads and landing pages, and measure results.
What We Do
- Ads Account– Setting up your Google Ads account and ads campaigns so they are laser-focused on your business goals. We actively manage your account to maximize results while controlling costs.
- Text Ads – Good for companies that want more customers using Google’s search engine. Text-based ads can focus on particular keywords, geographic locations, interests, times of day, and much more.
- Display Ads – Useful for brand awareness, display campaigns are often effective when launching new businesses and products. Display ads can be used to expand into new market segments by targeting specific websites or website genres.
- Shopping Ads – Perfect for product-based businesses, especially those where product photos, descriptions, and prices are important to buyers.
- YouTube/Video Ads – Leverage video content by creating video adverts. Google Ads’ software dashboard enables the placement of ads before or during videos published on YouTube.
- Gmail Ads – Gmail ads will show in unpaid Gmail accounts (accounts not subscribing to Google Workspaces) by targeting keywords and remarketing to users who have previously visited your website.
Work With a Certified Google Partner
Partnering with the right Google Ads agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like ours makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified SEM agency.
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Frequently Asked
Questions
Is Google Ads free for business?
Advertising on Google Ads is not free. When setting up your account and ad campaigns, you’ll choose your monthly ad spend and connect a payment method (typically a credit card).
How effective is Google Ads for business?
Google Ads can generate leads, expand brand awareness, promote products and services, and grow revenue. However, its effectiveness depends on several factors, including your target audience, the conversion goals you track, how well your ad campaigns are optimized, writing relevant ads to search terms, and designing landing pages that successfully convert visitors into leads.
What are the benefits of hiring a certified Google Ads Agency?
Partnering with the right Google Ads agency is a big decision. You want to make sure they are ethical, knowledgeable, and responsive. That’s why working with a certified Google Partner like us makes sense. To maintain our partner designations, we must pass annual certification tests, adhere to Google’s best practices, and maintain an Optimization Score of 70% or higher. Partners gain access to specialized training and beta-test products.
What’s the difference between Google Ads and Microsoft Ads?
There are many differences between the two search engines and their online advertising platforms. First is the audience.
According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third earning more than $100,000 in household income. MS owns LinkedIn and provides enhanced audience targeting.
The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.
Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform really depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder