The Beauty of Form & Function
Creating a beautiful and functional website has never been easier. We specialize in WordPress, a powerful and highly customizable content management system (CMS). It’s the largest CMS in the world, used by small and large companies alike to propel and expand their online presence.
Data is the foundation of all our digital marketing services, including WordPress design and development. Using your analytics data, we’ll guide you through the entire process — site structure, user experience (UX), content development, conversion tracking, optimization and more. At each step, receive clear communication on your choices and their impact.
What’s Included
- WordPress Design & Development – WordPress is a free, open-source platform that offers flexibility and space to get creative. We’ll built a private development environment where we’ll collaborate on your site’s design, content structure, and functionality. In this phase, we’ll counsel you on which WordPress theme best fits your business and marketing integration needs.
- QA Testing – Launching your new website is an exciting milestone. Before making the new site live, we’ll review the site to ensure that everything — pages, images, forms, etc — are working as designed.
- Site Migration – Once the design and development phase is complete, we’ll create a migration plan. Site redesigns often involve deleting or merging pages, thus creating a need for redirects (similar to the USPS forwarding mail form). Accurate redirects and similar technical details are critical in preserving your website’s SEO equity.
How is your website performing?
Find the right WordPress package
Decades of Experience
Our agency specializes in developing and maintaining WordPress websites. Over the years, we’ve honed our skills and utilize industry best practices for our clients. For example, we only recommend WordPress themes and plugins that we’ve vetted to minimize integration errors. Another example is using specialized plugins and site settings to boost site speed (an important SEO factor). Lastly, we make sure your site responds well across all types of devices. As a result, you’ll find confident about how your new website looks and performs.
Frequently Asked
Questions
Is WordPress good for B2B?
WordPress is an excellent platform for B2B businesses. It offers a range of features that are essential for creating a professional website that can effectively market products and services to other businesses. With its flexibility, ease of use, and powerful customization options, WordPress is ideal for businesses looking to build a robust online presence. Additionally, WordPress is an open-source platform that offers a vast array of plugins and themes that can be used to tailor your site to your specific needs. WordPress is a great choice for B2B businesses looking to create a professional and effective online presence.
Will WordPress own my website?
No, WordPress will not own your website. It is simply a platform that offers a wide range of features and customization options for businesses looking to create a professional online presence. As the owner of your website, you have full control over its content and design, and WordPress allows you to manage and update your site as needed easily. With its flexibility and open-source nature, WordPress is an excellent choice for B2B businesses seeking a powerful and customizable website platform.
What is the difference between WordPress Setup & WordPress maintenance?
There is a notable difference between WordPress development and maintenance. WordPress development involves building a website from scratch using the platform’s features and customization options. On the other hand, WordPress maintenance involves managing and updating an existing website to ensure it stays up-to-date and secure. As the owner of your website, you have full control over both the development and maintenance processes, and WordPress makes it easy to handle both tasks efficiently. It’s flexibility and open-source nature make WordPress an excellent choice for businesses seeking a powerful and customizable website platform.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder