Reach the 44% of Decision-Makers You’re Currently Missing.
Don’t ignore the corporate desktop. We leverage Microsoft Ads to put your brand in front of high-value B2B stakeholders using exclusive LinkedIn profile targeting and high-intent search data.
The “Google-Only” Trap in B2B Marketing
Most B2B agencies focus 100% of their search budget on Google. While Google is powerful, it’s also the most crowded and expensive auction. In the corporate world, Microsoft Edge and Bing are the default tools for millions of executives, IT professionals, and finance leaders.
If you aren’t on the Microsoft Search Network, you are invisible to a massive segment of your Ideal Customer Profile (ICP).
- Professional Demographic: The Bing audience typically has higher household incomes and more decision-making authority than the average searcher.
- The Executive Desktop: Reach buyers where they work, on corporate-issued PCs where Bing is the native search engine.
- Lower Competition, Higher ROI: Microsoft Ads often provide significantly lower Cost-Per-Clicks (CPCs) for the same high-value B2B keywords found on Google.
Surgical B2B Precision on the Microsoft Network
Microsoft Ads offers a “Secret Weapon” for B2B marketers that Google cannot match: Native LinkedIn Integration. We use this data to ensure your ads are only seen by the professionals who matter to your business.
A Strategic Partner for the Microsoft Ecosystem
As a Microsoft Advertising partner, we provide the technical expertise and strategic oversight needed to turn “Bing traffic” into “B2B revenue.”
- Full Data Ownership: You retain 100% ownership of your Microsoft Advertising account. We act as your expert navigators, providing the clarity you need to lead.
- Integrated Search Strategy: We coordinate your Microsoft and Google campaigns to ensure your brand dominates the entire search landscape without duplicating spend.
- Executive-Level Reporting: We provide transparent dashboards that show exactly how Microsoft Ads are contributing to your qualified lead volume and pipeline growth.
Choose Your Path to Professional Growth
Whether you need to fix a struggling Microsoft Ads account or launch a new ABM strategy, we have an entry point that fits your needs.
| Feature | Microsoft Ads Performance Audit | Full Microsoft Ads Management |
| Duration | One-time (2–3 Week Project) | Ongoing Monthly Partnership |
| Focus | Identifying missed LinkedIn segments and tracking gaps. | Daily optimization and multi-channel scaling. |
| Deliverable | A Strategic Roadmap for the Microsoft Network. | Proactive management and ROI-focused growth. |
| Investment | $2,000 (One-time) | Starting at $2,500/mo |
Note: The $2,000 Audit fee is credited toward your first month’s retainer if you move to full management.
Frequently Asked
Questions
Is anyone actually using Bing?
Yes. Microsoft reaches over 44% of the US desktop search market. In B2B specifically, it is often the dominant search engine in corporate, government, and educational environments where IT departments set the default browser.
How does LinkedIn targeting work in search?
Microsoft is the only search platform that allows us to use LinkedIn profile data (like “Job Title: CEO” or “Company: Fortune 500”) to bid higher or lower on search terms. This is a game-changer for B2B lead quality.
Do I need a separate budget for Microsoft Ads?
We recommend a dedicated budget to see meaningful results, but we manage the strategy holistically alongside your Google Ads to ensure your total search spend is optimized for the highest ROI.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Enough thinking. It’s time to start knowing.
Stop ignoring half of your professional audience. Schedule a free, no-pressure strategy call today. We’ll look at your current search footprint and show you how Microsoft Ads can unlock a new stream of high-quality B2B leads.
