The Problem: When Your Ad Spend Doesn’t Equal Revenue
You’re spending thousands every month, but your sales team is complaining about lead quality. You have plenty of “clicks,” but no clear attribution to closed-won revenue. Without a B2B-specific strategy, your PPC budget is likely draining into broad, irrelevant searches.
Stop Burning Your Ad Budget. Get a PPC Performance Audit.
Most B2B ad accounts have “leaks” where budget is draining into irrelevant search terms and low-quality audiences. Our $2,000 Performance Audit is a deep-dive into your existing campaigns to find exactly where you’re wasting money and where you’re missing opportunities.
We’ll analyze:
- The “Junk Lead” Filter: Are your negative keyword lists actually working?
- Attribution Accuracy: Is your conversion tracking capturing true pipeline value?
- The Map Gap: Are you visible in your most profitable service areas?
- Quality Score Optimization: How to lower your CPC by improving ad relevance.
If you decide to move forward with full management, we’ll credit the cost of the audit toward your first month’s retainer.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
What is the minimum ad spend you manage?
We typically work with B2B companies spending at least $5,000 per month. This ensures there is enough data to optimize campaigns effectively and generate a meaningful ROI.
How long does it take to see results?
While you’ll see an immediate drop in “junk” traffic, it typically takes 60–90 days to fully calibrate a B2B funnel. We use this time to test creative, refine targeting, and align attribution.
Do you handle the ad creative and copy?
Yes. We handle the strategic copy and basic creative assets. For complex video or high-end design, we collaborate with your internal team or our creative partners to ensure brand alignment.
Can you manage ads across multiple platforms?
Absolutely. Most successful B2B strategies require a multi-channel approach—using Google for intent, LinkedIn for persona, and Meta for retargeting.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Choosing the Right Path for Your Growth
Whether you need a one-time blueprint to fix your current campaigns or a dedicated partner to scale your entire pipeline, we have a solution built for B2B.
| Feature | PPC Performance Audit | Full PPC Management |
| Duration | One-time (2–3 Week Project) | Ongoing Monthly Partnership |
| Ideal For | Companies with existing ads who feel they are “wasting budget” or missing leads. | Companies ready to scale and turn their ad spend into a predictable revenue engine. |
| Primary Goal | Identifying “leaks,” attribution errors, and low-hanging fruit. | Consistent lead volume, daily optimization, and month-over-month ROI growth. |
| What’s Included | Deep-dive account review, negative keyword audit, and “Map Gap” analysis. | Daily bid management, A/B creative testing, and proactive multi-channel strategy. |
| The Deliverable | A comprehensive Strategic Roadmap & Action Plan for your team. | A Scalable B2B Pipeline with transparent executive reporting and ROI tracking. |
| The Investment | $2,000 (One-time) | Starting at $2,500/mo |
| The Incentive | Audit cost is credited toward your first month of management. | Full data sovereignty and no long-term restrictive contracts. |
“Which one is right for me?”
- Choose the Audit if you have an internal team but need an outside expert to find the strategic “blind spots” that are draining your budget.
- Choose Management if you are ready to outsource the technical heavy lifting to a partner who lives and breathes B2B lead generation.
Ready to scale? Book a Strategy Call to discuss full management.