Decisions Made with Data.
Custom Plans for
a Secure Business Website
Step 1: Build / Migrate to a WordPress Website
Starter
For businesses beginning their digital marketing journey
$1,499
one-time project
Build a solid foundation with:
- Site developed on WordPress.com
- 5 hours of modifying theme template focused on header, footer, navigation, homepage
- Installation & configuration of 7 plugins (e.g.: Yoast, sitemap, 404 page, search function, social media icons & connections), contact form, cookie/privacy)
- Add 3 pages of content per client design using WordPress’ Gutenberg block editor
- Domain name connection assistance
Essential
For businesses enhancing their digital marketing strategies
$3,499
one-time project
Includes Starter plus:
- Site developed on WordPress.com
- 12 hours of modifying theme template focused on header, footer, navigation, homepage, scheduling function, image gallery, one API connection (e.g, CRM, MailChimp, MLS, testimonials)
- Installation & configuration of 10 plugins (e.g., Yoast, sitemap, 404 page, search function, social media icons & connections, contact form, cookie/privacy, download/contact form)
- Add 8 pages of content per client design using WordPress’ Gutenberg block editor
- Domain name connection assistance
- Add Google Analytics code (for GA configuration see GA Pricing)
Premium
For businesses with multi-channel marketing strategies
$5,999
one-time project
Includes everything in Essentials plus:
- Site developed with WordPress.org for self-hosting or WordPress.com
- Create development site on your host’s server, install WordPress software & WordPress theme
- Installation & configuration of 15 plugins (e.g., Yoast, sitemap, 404 page, search function, social media icons & connections, contact form, cookie/privacy, download/contact form
- 20 hours of modifying theme template focused on header, footer, navigation, homepage, scheduling function, image gallery two API connections (e.g., CRM, MailChimp, MLS, testimonials)
- Add 20 pages of content per client design using WordPress’ Gutenberg block editor
- Domain name connection assistance, site migration assistance
- Add Google Analytics code (for GA configuration see GA Pricing)
- Additional features and functionality (e.g., eCommerce) available by request
WordPress Development Plan
Complete Plan Comparison
| Details | Starter | Essential | Premium |
|---|---|---|---|
| Development on WordPress.com Use WordPress.com ecosystem to build a website. |  | | |
| Modify WordPress.com Theme Use WordPress.com Theme & use pre-made template for to add content. | 5 | 12 | 20 |
| Development using WordPress.org Use WordPress.org software to build a website. |  | | |
| Install & Configure Plugins Add functionality with ready-made WordPress plugins. | 7 | 10 | 15 |
| Add Content Using client-supplied design that matched WP theme, add WordPress page. | 3 | 8 | 20 |
| Domain Name Connection Assistance in connecting the new website to domain name. | | | |
| Add Google Analytics code Add GA tracking code to new website. Note: GA configuration sold separately. | | | |
What Our Clients Say
It is an added benefit that Massimo understands all the technical aspects of WordPress. When we had an integration issue with the HubSpot API, he took the lead and spoke directly the the Hubspot engineers to resolve the issue on the first try. This type of support is all part of our Spectrum Group service agreement and I appreciate that I didn’t have to drive the resolution myself. Throughout the process I was confident that The Spectrum Group knew what to do, where to get the answers, and how to make a better experience for my customers. They did what they said they would do and delivered the results they promised.”
Frequently Asked
Questions
How can a WordPress website be beneficial to my business?
First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting and paying for numerous iterations, and then waiting some more, users can choose a theme and begin to input content. WordPress employs an intuitive dashboard for its user interface. No coding knowledge is required, making it easier to navigate than other popular content management systems (ex., Drupal, Joomla!). Additionally, WordPress is search engine optimized, making it easier for potential customers to find you online. It’s also user-friendly, allowing you to easily update and change your website.
Why is WordPress a better option among other CMS?
To date, 810 million websites worldwide are powered by WordPress. These include TechCrunch, CNN, National Football League, UPS, and more. With its highly scalable design, WordPress gets the job done for individuals and Fortune 500 companies.
Our clients enjoy an attractive, optimized site with reasonable maintenance requirements that are as secure as possible. When you combine a vast growing network of software developers (WP coders) with an ingenious team of online marketing consultants (that’s us), prepare to be dazzled. That’s why WordPress.
Who owns the data and accounts in my WordPress website?
We believe you should own your WordPress account and its data. This philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.
Can I move my website to WordPress?
Yes, you can migrate your website to WordPress. It’s a popular platform that offers many flexibility and customization options. However, the process can be tricky depending on your current website’s complexity. Hiring a professional or utilizing migration services is recommended to ensure a smooth transition. Additionally, make sure to back up your website before starting the migration process to avoid data loss.
What are my payment options?
We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks
Do you offer discounts?
We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.
What’s the difference between a retainer and a one-time project?
We approach pricing in two ways: one-time projects and retainers.
A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.
A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:
- A recurring expense that makes budgeting easier and consistent.
- Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
- Priority scheduling in work queues.
Can I change, upgrade or cancel my plan?
Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.
Not sure what services you need?
Answer a few questions about your marketing goals and we’ll help you find the right fit.