Pay Per What?
Pay Per Click Advertising or PPC is a way of advertising your website, products, or services on other websites. Your ads appear on Bing, Google, or Yahoo, or other search engines via a search engine results page (SERP). Or you can display graphical ads on participating websites.
Online advertising is the fastest way to get your business visible in search. Search engine optimization (SEO) is a long-term digital marketing strategy, while PPC can deliver faster results. Since you are paying to get visibility, you control how and when your brand appears. But the playing field is based on an auction bidding system, so you’re paying to play.
Managing Your Account
Our management fee is calculated based on the number of PPC platforms you choose to advertise on (e.g., Google, Bing, Facebook), and your ad spends on each platform. If your ad spends on a platform is under $5,000, our monthly management fee is $840. So let’s say you spend all $5,000 of your monthly budget on Google Ads, your total outlay would be $5,840 ($5,000 directly to Google and $840 to Spectrum).
If you spend more than $5,000 per month within one channel, then our Enhanced management fee is 17% of your total ad spend. We’ve found that the more you spend advertising on a channel, the more time is required to manage the account. Therefore, a larger account needs more guidance to ensure it’s optimized and performing well.
How Much Do You Actually Spend?
When you work with us, you own and retain control of your PPC accounts. You grant us access to work on your behalf, so you won’t lose any of the work you pay for. The marketing dollars you spend with Google or other advertising platforms are controlled directly by you. Therefore, our management fee does not include your ad spend.
How Is Your Budget Spent
You may be asking how your marketing dollars are translated into getting leads. Well, you pay for actual clicks on your ads. Your ads are constructed with search phrases (keywords) that people use when looking for your type of business on Google, Bing, Yahoo, etc. We’ll work with you on finding the right keywords at the right price (this is also known as Cost Per Click (CPC)).
As we actively manage your account, we help the PPC ad platforms spend your marketing dollars:
- with the right keyword combinations
- with the most productive ads
- located in the right position
- at the right time
- to achieve the best results possible.
Sound complex? It is. So that’s why we routinely monitor your account performance and test new combinations.
Does Anyone Click On These Ads?
In short, yes. Lots and lots of people do. Google, Facebook, Bing, and other media platforms billions of dollars per year from online advertising. For many, it’s the largest part of their annual earnings.
That’s why PPC platforms are focused on making sure their customers (you, the advertiser) get the right clicks. They don’t want your ads shown to the wrong people as it negatively hits your pocketbook as well as theirs. In essence, everyone is working toward the same goal. You get leads and they get paid in the process.
* This setup fee is only charged once. It is so we can ensure tracking is set up for your account. It is mandatory for an ongoing PPC retainer as the data is required to calculate ROI.
** We charge 17% of your ad spend. For example, if you spend $10,000 on AdWords your monthly charge from Spectrum will be $1,700.
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